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AudienceScience partners with grapeshot for global textual targeting

AudienceScience, the programmatic technology that helps advertisers and agencies make the most of their digital ad spend, has partnered with Grapeshot, a global technology company providing tools to navigate advertising and marketing choice, to offer enhanced contextual targeting support at

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New Analysis Proves Value of Trusted Media Brands for Advertisers in Era of Fake News and Increased Focus on Campaign Effectiveness

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from advertisers for better viewability performance.  In addition, in an era of fake news, it wanted to

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Women for Women : Emma Winchurch-Beale named as new World Media Group President and announces deadline extension for World Media Awards

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She

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Movers and Groovers : TwentyCi hires former Rapp MD Colin Bradshaw as Chief Customer Officer

Latest : TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO). His role has been created to add an additional

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TwentyCi Digital launch enables online advertisers to tap into lucrative homemover market

With a purchasing power of £12 billion annually in the UK, homemovers are a hugely untapped target audience for advertisers, with each homemover spending an average of £10,000 for a variety of goods and services before, during and after a

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World Media Awards – for International Content-Driven Advertising – Open for entries

Entries for World Media Awards (hosted by the World Media Group) are now open.  The global World Media Awards (WMAs) are the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising.

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