A research paper is an academic writing that must have significant and theoretical data. A winning research paper needs in-depth research. They may contain a suitable thesis argument with evidence from reliable and helpful sources. Writing a winning research paper […]
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Today, many companies are accelerating digital-first projects in order to engage with customers on emerging channels. While servicing customers through new digital and mobile channels often delivers lower costs and higher customer satisfaction, it also comes with risk. The danger
How to engage with customers on emerging channels – new research Read More »
Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes – that’s the stark finding of a new report from research group Rare: Consulting. The result of a survey among 1,000 UK-based consumers, Rare:’s report Loyalty
Have loyalty marketers lost sight of what consumers really want? – new research Read More »
Complimentary Gartner Research: Adapt Customer Communications to the Demands of the Digital Customer Experience According to Gartner, “The demands of digital business are driving organizations to look beyond traditional Customer Communications Management (CCM).” Access a copy of the research here
New research : How to leverage next-gen CCM Read More »
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic. According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme
Marketers need to look beyond loyalty points and freebies, reveals DMA research Read More »
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails
Consumers receive fewer emails post-GDPR, reveals latest DMA research Read More »
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers. I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor] Related Posts 6
Latest Research : Half of brands are missing out on the benefits of loyalty programmes Read More »
When it comes down to market research, choosing the right company for the job can become tricky, to say the least. For starters, market research and its effectiveness depend on a variety of different criteria. Related Posts Vladimir Yevtushenkov: Career Path
Market research companies in Europe Read More »
Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders. Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively)
Consumer Research : UK housebuilders failing to communicate Read More »
Leicester has topped the rankings for best city in the UK to start a new business if you’re a millennial, according to new research from online business print providers, instantprint. The new ranking analysed the cost of living in the
New research : Which city in the UK is best to start a new business? Read More »
