Acxiom® (Nasdaq: ACXM), the data foundation for the world's best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years combined experience in global data to its Audience Solutions division:
Marc Fanelli, Chandos Quill and Karen Caulfield. [more…]
Latest : Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announces the appointment of Steve Martin to the newly created role of Vice President and Managing Director of Consulting and Analytics, Europe.
- Further extends lead in omnichannel identity resolution across online and mobile channelsDoubles network of publisher partners and accelerates expansion of IdentityLink platform
LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that Acxiom has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million.
LiveRamp, an Acxiom company and leading provider of data onboarding and connectivity services, has become the first EU data onboarding specialist to be fully accredited under the new Privacy Shield regulations.
Certifying for Privacy Shield extends the data protection LiveRamp is now able to offer its clients the protection of Privacy Shield’s important safeguards to the transfer of data from Europe to the U.S.
Acxiom® (NASDAQ: ACXM), the enterprise data, analytics and software-as-a-service company, today announced its certification to the EU-U.S. Privacy Shield Framework. Certifying for Privacy Shield extends the data protection Acxiom and LiveRamp, an Acxiom company, are now able to offer their clients by adding important safeguards to the transfer of personal data from Europe to the U.S.
The proliferation of media channels and rapid increase in devices which can access them have changed consumer behaviour radically.
A potentially valuable by-product of this is the huge volume of data which is now available to marketers. Against this backdrop, telcos could justifiably claim to be at the leading edge of the big data gold rush – if only they knew how to handle all the information.
It’s possible to be opportunistic and monetise data tactically, but to be a long-term winner brands must embrace ‘data monetisation by design’. A practical, structured plan should be followed to deliver that vision, blending short-term wins with long-term strategies to create significant, sustainable revenue streams.
More information can be found in the white paper ‘Data Monetisation by Design’, available at www.acxiom.co.uk
By Jed Mole, European Marketing Director, Acxiom
While the initial furore surrounding changes to Child Benefit payments may have died down, replaced by uproar about Universal Credit and flat-rate pensions, the effects of the cut to a state handout that has until now been taken for granted by all UK families will be felt for some time – not least by some household brands.
More than 1.1 million households with an individual income of over £50,000 a year are facing reductions in their Child Benefit, with the initiative reportedly set to save the Government and taxpayers more than £1.5bn over the next year.
Will Corry's insight ...Three-children households have almost £470 less to spend each month than one-child households before the benefit cuts are factored in [more…]
Over the last 15 years, CCR has made a name for itself as one of the most advanced data services companies in the UK, working with leading brands to improve the data quality and depth of data through data cleansing and data enrichment services.