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This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

This successful – and occasionally mocked – online fashion chain is branching out into make-up and maybe more

by on April 8, 2018

Nick Beighton may be a chartered accountant but his typical work attire is more smart casual than beancounters’ suit.

Which is highly appropriate since he is the chief executive of online fashion juggernaut Asos, which specialises in supplying the latest trends at the click of a mouse or tap on a phone screen. [more…]

Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

by on August 4, 2017

Latest Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

Homelyfe, the technology platform aimed to make buying and managing insurance easier for consumers, has appointed VCCP Media to undertake the planning and buying across digital, performance and offline media, for its launch this summer.

Homelyfe is set to launch with innovative products that vastly improve the customer experience of the insurance industry and disrupt the conventional market.

[more…]

Surprise double win for PromoVeritas at the FSB London Awards

Surprise double win for PromoVeritas at the FSB London Awards

by on August 1, 2017

The tables were turned for PromoVeritas at the recent FSB London Business Awards at the Emirates Stadium in Highbury.

The company provide independent promotional verification services to hundreds of brands and oversee TV voting for shows such as ITV’s National Television Awards.

As such they usually know the result of major events before they are published. So, there was a role reversal when they found themselves on the receiving end of not one, but two awards – and one of them was a creative award – a feature PromoVeritas are not well known for. [more…]

Breaking News : VCCP Media appointed media planning and buying agency for Mission Foods

Breaking News : VCCP Media appointed media planning and buying agency for Mission Foods

by on December 9, 2016

VCCP Media has been appointed media partners by Mission Foods, Europe’s leading manufacturer of tortilla wraps, in a pitch process led by the AAR. VccpMedia won it competitively against Vizeum and Havas

[more…]

Q&A with award-winning lingerie brand

Q&A with award-winning lingerie brand

by on November 29, 2016

Bluebella is an award-winning lingerie and nightwear brand stocked in ASOS, Figleaves and House of Fraser, wholesaling into 25+ countries. The lingerie market is forecast [more…]

ASOS’s soaring profits coincide with company named as UK’s most reputable fashion retailer

by on October 19, 2016

ASOS’s 37% rise in annual profits after strong growth in UK, US and European markets - announced today by the British online retailer - is closely correlated to the company being named the most reputable in its sector.

ASOS topped the Reputation Institute’s UK RepTrak ranking of high-street fashion companies’ reputations amongst the UK general public, having achieved an ‘excellent’ reputation score of 80.4 out of 100.

[more…]

LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn launches international marcomms campaign with John Lewis and ASOS

by on September 28, 2016

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.

[more…]

PrettyLittleThing pairs with Doddle ….eDelivery

by on August 20, 2016

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These 25 companies are the best in the U.K. at attracting and keeping top talent / Ranked by LinkedIn

These 25 companies are the best in the U.K. at attracting and keeping top talent / Ranked by LinkedIn

by on June 21, 2016

High street retail brand John Lewis is the most sought-after employer among professionals in the UK, according to a new ranking released today by LinkedIn, the world’s largest professional network.

Based on analysis of the billions of actions of 20 million members in the UK, LinkedIn’s Top Attractors list ranks Virgin Media and Harrods in second and third spots, whilst Google and PA Consulting take fourth and fifth places respectively, followed by ASOS and KPMG.

[more…]

Exclusive Insight / Effective approaches that UK retailers are using with social media today – Burberry, Waitrose,#AmazonBasket

by on February 1, 2015

Exclusive - From Social Media to Social Commerce by Ian Jindal

To learn more about social commerce and the full multichannel retail landscape, book your place at the Internet Retailing Expo and the eDelivery Expo taking place on 25th and 26th March 2015.

Social media is enjoying a retail renaissance. Customers may have rejected the literal interpretation of s-commerce when they opted not to buy direct from Facebook stores, but today retailers are finding new and more creative ways to harness the still-spectacular power of social media.

[more…]