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Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

by on August 4, 2017 in Latest News, Lead Article, News you can use, Nuggets

Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

Latest Homelyfe appoints VCCP Media to help launch as a disruptor in the fintech insurance app space

Homelyfe, the technology platform aimed to make buying and managing insurance easier for consumers, has appointed VCCP Media to undertake the planning and buying across digital, performance and offline media, for its launch this summer.

Homelyfe is set to launch with innovative products that vastly improve the customer experience of the insurance industry and disrupt the conventional market.

The company is co-founded by Peter Goodman, CEO, who’s developed an approach of using the latest technologies to improve established industries, such as insurance. A serial entrepreneur, he has founded five businesses and invested in over ten start-ups. His biggest accomplishment so far has been Brighter Option (now, the world’s largest Facebook ad management software.

Peter Goodman stated, ‘We’re delighted to be working with VCCP Media to propel our proposition and cut through the noise in this traditional marketplace. Insurance is an industry in serious need of a shake up, and with our unique approach and VCCP’s help we hope to fundamentally change how people look at the market.’

Chris Carmichael, Chief Media and Marketing Officer, is driving Homelyfe’s marketing through its break-out launch, having previously worked at established big name brands including HSBC, HP and Nokia.

Chris confirmed ‘VCCP Media delivered a stand-out, detailed plan that will ensure a successful launch and help us grow our proposition in the market.  Their extensive experience in launching apps, coupled with their rigorous approach to growth, distinguished them from other agencies […list out].  We really look forward to working with them to grow our business.’

Catherine Becker, CEO of VCCP Media stated ‘Homelyfe is an exciting new app and proposition in the insurance market and we’re delighted to be working with a challenger brand given our challenger position in the market.  We’re delighted to be appointed and help grow the business.  We’re particularly looking for media partners who can deliver cut-through solutions and innovation to help contribute to this success’

Sam Fenton-Elstone, Chief Digital Officer of VCCP Media added: ‘We thrive on working with disruptor brands and loved Chris and Pete’s approach to the market.  We can’t wait to help them deliver their ambitions’.

For more information contact:

Tabitha Wharton on (t) +44 (0)20 7931 6171 (e)


About Homelyfe

Homelyfe was created because of the founders’ own experiences when buying and managing insurance. The founders, Peter and Andrew, were fed up with complicated, long-winded and out-of-date processes, for something as important as protecting your favourite things.

So they set to work building Homelyfe, using technology to make insurance simple. The way it should be.

They’ve selected leading insurance providers to work with, based on their competitive rates and expertise, and they bid for your business, offering their best deals so that you can compare quotes like for like. This way, you get the right cover at the right price.

From the app you can do everything from browsing quotes and purchasing, to managing multiple insurance policies and even making a claim. So no more paperwork. And when it’s time to renew they’ll automatically search to see if there’s a better option out there. Just one example of the little things they do to save you time and money.


About VCCP Media

VCCP Media is part of VCCP an international integrated communications agency, founded in 2002 on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

VCCP Media is the challenger agency because there is a lot to challenge in the industry. We have created a truly client first structure, and exist to produce the plan that is right for the client, and not necessarily for the agency. We have no agency deals, total trading flexibility and complete transparency.

This creates an environment where creativity and connectivity can thrive. It allows us to deliver genuine creativity and innovation in our media thinking. We bring creative teams and multi-disciplinary media experts into our planning process to transform our clients return on investment.

We sit on one floor in one building. We work to one integrated brief with one integrated response.

VCCP Media is a top 20 media agency producing work for clients including, ASOS, The Economist, Jessops, Royal British Legion, totaljobs, Touchnote and News International.


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