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ITV Creates Feature Length Commercial to Mark Queen’s 90th Birthday

ITV Creates Feature Length Commercial to Mark Queen’s 90th Birthday

by James on May 6, 2016

To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday [more…]

[Download] … Cadbury reaches 65% CTR rate and 33% conversion rate with a personalized video integrated campaign

by Will Corry on February 26, 2016

Cadbury reaches 65% CTR rate and 33% conversion rate with a Personalized Video integrated campaign

Who: Cadbury is one of the world’s largest chocolate producers and is a household name all over the world. Based in the UK, Cadbury’s chocolate and other confectionery products are sold worldwide. Problem: To create brand awareness while simultaneously introducing Cadbury’s new chocolate collection in an innovative way.

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Cadbury could face boycott over tax avoidance revelations

by James on December 8, 2015

Confectionary giant Cadbury could face a major consumer backlash following revelations it paid no corporation tax last year, according to a leading independent brand valuation company. [more…]

Name of Thrones, PETA, Giant iTab, Internet Retailing, Cadbury, SMX London 2015, Hotcow, Just Eat – theMarketingblog

by Will Corry on April 25, 2015

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‘Dairy Milk Oat Crunch’ : Could this be the worst Cadbury ad ever?

by Will Corry on April 18, 2015

Free The Joy at 11am with new Cadbury Dairy Milk Oat Crunch

Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand's first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it's not up to their normal standards. What do you think?

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What’s huge and has a hammer teetering just above it?

by Will Corry on March 27, 2015

Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.

The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.

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In-store promotional campaign / ‘Unwrap Joy’ with Cadbury and RPM

by Will Corry on November 24, 2014

Marketing agency, RPM has developed an in-store promotional campaign for Cadbury to encourage supermarket shoppers to ‘Unwrap Joy’ this Christmas.

The agency has created the concept which will run exclusively in 36 Tesco stores throughout the UK, to support the Cadbury Christmas campaign this festive season.

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Now we have ‘a new breed of retail PR and social agency’ – de Winter launches ‘The Retail Room’

by Will Corry on May 10, 2014

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A major national outdoor advertising campaign for Wagon Wheels Wheelies

by Will Corry on October 19, 2013

Burton’s Biscuit Company continues its significant investment in its Power Brands with a major national outdoor advertising campaign for Wagon Wheels Wheelies, bringing together the epic heritage of the brand and the unique product experience for mums and a new generation of Wagon Wheels fans nationwide.

Six-sheet posters feature epic Wagon Wheels Wheelies images with the strapline ‘Discover 10 Epic Adventures’.  The posters will be placed close to 5,000 high footfall locations across the UK, including bus stops and key retailers, reaching 71.8% of female main shoppers and giving them 13.4 opportunities to see.

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