Sarajit Mitra, former Global Head of Marketing & Customer Experience at HSBC Global Banking and Markets, leads the TX proposition, and is joined by a heavyweight international team of former marketers and insights specialists. TransgressiveX, based in Kensington and operating worldwide, is led by prominent consumer psychologist Nadim Sadek, former Global CEO of Millward Brown’s Qualitative network, and Worldwide Commercial & Strategy director of Research International. [more…]
To mark the Queen’s birthday, ITV has announced it has developed and created a unique feature-length commercial which will air in The Queen’s 90th Birthday [more…]
Confectionary giant Cadbury could face a major consumer backlash following revelations it paid no corporation tax last year, according to a leading independent brand valuation company. [more…]
— Will Corry (@slievemore) April 25, 2015
Cadbury has launched a £4.5m advertising push to promote its new Dairy Milk Oat Crunch product, the brand's first foray into the mid-morning snack market. TheMarketingblog wants to know if you think it's not up to their normal standards. What do you think?
Cadbury has unveiled a giant Easter egg at Sydney’s Bennelong Lawn in the Royal Botanic Gardens which will be cracked in front of a live crowd as part of Cadbury’s Easter celebrations this Sunday.
The egg measures five metres by 3.4 metres in diameter is being held by a structure 10.5m high and positioned with a hammer teetering just above it. The activation has been worked on by Saatchi & Saatchi, Wonder and Red Agency.
Marketing agency, RPM has developed an in-store promotional campaign for Cadbury to encourage supermarket shoppers to ‘Unwrap Joy’ this Christmas.
The agency has created the concept which will run exclusively in 36 Tesco stores throughout the UK, to support the Cadbury Christmas campaign this festive season.
Burton’s Biscuit Company continues its significant investment in its Power Brands with a major national outdoor advertising campaign for Wagon Wheels Wheelies, bringing together the epic heritage of the brand and the unique product experience for mums and a new generation of Wagon Wheels fans nationwide.
Six-sheet posters feature epic Wagon Wheels Wheelies images with the strapline ‘Discover 10 Epic Adventures’. The posters will be placed close to 5,000 high footfall locations across the UK, including bus stops and key retailers, reaching 71.8% of female main shoppers and giving them 13.4 opportunities to see.