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Events : Whats hot in mobile retailing 2013? / The Mobile Retail Summit

by on April 18, 2013

The retail landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process.

The Mobile Retail Summit, now in its second year, offers retailers the opportunity to explore how mobile is impacting the retail landscape, and what their business needs to do stay ahead of the game.

The day is divided into four streams - On Device, Driving Footfall, In-store and The Future. On Device will explore how retailers are generating sales on mobile and tablet devices, through transactional mobile sites and apps. [more…]

Events : How mobile is impacting the retail landscape – what business needs to do to stay ahead of the game

by on April 4, 2013

The Retail Landscape is changing like never before, and the sector is set for even more rapid change over the next three years, as retailers respond to changing consumer behaviour, particularly around the use of mobile in the shopping process.

The Mobile Retail Summit, now in its second year, offers retailers the opportunity to explore how mobile is impacting the retail landscape, and what their business needs to do stay ahead of the game.

The day is divided into four streams - On Device, Driving Footfall, In-store and The Future. On Device will explore how retailers are generating sales on mobile and tablet devices, through transactional mobile sites and apps.

[more…]

“Nestlé – could directly attribute 11% of Kit Kat sales to its Facebook ads”

by on March 23, 2013

Facebook ads 'on a par' with TV campaigns, say fmcg brands

James Halliwell writes ...  Facebook is now “on a par with TV” when it comes to effective advertising, but the return on investment is far better, claim fmcg brands that have used the social networking site.

Nestlé said it could directly attribute 11% of Kit Kat sales to its Facebook ads following a recent cross-media channel campaign.

[more…]

Events : How things are on the High Street right now – the use of mobile in the shopping process

by on March 5, 2013

The Mobile Retail Summit 24 Apr 2013
Location: The Grange St. Paul's, London
The Mobile Retail Summit kicks off with a presentation from Matthew Hopkinson, business development director at the Local Data Company, who will offer delegates a hard-hitting view of how things are on the High Street right now, and why they cannot afford to ignore the mobile channel.

[more…]

Will 2013 see the end of paper couponing fraud? / Comment from Shopitize

by on November 20, 2012

The launch of Shopitize’s mobile couponing service this month enables brands to save £150 million in paper couponing fraud each year.

Dr Alexey Andriyanenko, joint managing director and co-founder of Shopitize, says mobile couponing has the capacity to be virtually 100% fraud-free.

Mobile shopping innovator Shopitize (www.shopitize.com) says the misredemption and malredemption of paper coupons is costing retailers and brands £150 million each year but will become less and less of a problem in the UK as mobile couponing takes hold of the shopping market.

Visit www.shopitize.com

[more…]