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Which devices dominate what behaviour?

Which devices dominate what behaviour?

by on June 2, 2017

Study reveals sectors most dominated by different devices

Reveals behaviour that indicates where media owners and buyers should focus their attention

A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.

The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones account for 82% of the time people spend visiting health/fitness sites and apps. People/family/lifestyle sites – such as Netmums and BBC Good Food – are the next most dominated by smartphone usage (69%) followed by sports (63%).

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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

by on December 14, 2016

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience.

The vast majority (90 percent) of the UK’s OTT users have access to a mobile device (smartphone and/or tablet). Pic is Dan Hardwick, Senior Research Executive at GfK [more…]

Disney and MBNA team up for the first time for the launch of “Moana”

by on November 28, 2016

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.

In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.

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A new online platform for watching great stand up

by on November 16, 2016

NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016.  Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer.

Many comedy lovers have found that with fewer acts generating DVDs, unless a tour comes directly to their hometown, they miss out on seeing shows they would love to see.

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3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

3 top tips for selecting music that reflects your brand / François Arbour, VP Product, Video and Music at Shutterstock

by on August 22, 2016

By François Arbour, VP Product, Video and Music at Shutterstock [pictured bottom right]

In 2015, Nielsen conducted a study looking at TV advertisements that found ads with music performed better amongst audiences in terms of conveying creativity, emotions, empathy and information.

The study found “generic” background music used by brands improved the power of the information and the key messages that were shared. [more…]

Arena Media scoops A+E Networks UK account

Arena Media scoops A+E Networks UK account

by on July 22, 2016

Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million-pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications.

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Phone Call – Stop-motion car chase / tootle.co.uk

Phone Call – Stop-motion car chase / tootle.co.uk

by on June 24, 2016

Tootle.co.uk unveils its first ever TV advert ahead of its launch on July 4. The toy car themed advertising campaign uses stop motion animation to showcase tootle’s car selling platform and will be aired on TV channels nationwide.

The tootle platform, which launched this year to disrupt the £45 billion UK used car market, matches private sellers to dealers wanting to source specific cars directly from the public. By streamlining the sales process and removing middlemen, tootle.co.uk aims to drive better prices and a smoother experience for both sellers and dealers in the used car market. [more…]

Sainsbury’s Entertainment on Demand launches music app

Sainsbury’s Entertainment on Demand launches music app

by on June 24, 2016

  • Long-awaited Music App available for iOS and Android
  • Customers can play their music both offline and online
  • Automatically syncs with users’ music libraries

Sainsbury’s Entertainment on Demand has today unveiled a new Music App for iOS and Android, following the relaunch of its music site in January 2016.

With access to over 30 million tracks and 3 million albums, with the Sainsbury’s Entertainment Music App customers can build and curate their own unique playlists both online and offline, downloading tracks from the Sainsbury’s Entertainment on Demand Music site.

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Bauer Media partners with NOW TV in Magic and heat cross platform deal

Bauer Media partners with NOW TV in Magic and heat cross platform deal

by on April 27, 2016

The campaign will place NOW TV at the heart of the entertainment world via multiplatform activity across Bauer Media’s Magic and heat brands.

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Movers and Groovers : Paul Frampton promoted to chief executive of Havas Media Group UK and Ireland

Movers and Groovers : Paul Frampton promoted to chief executive of Havas Media Group UK and Ireland

by on February 18, 2016

CEO of Havas Media and Managing Director of Havas Media Group UK, Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global CEO of Havas Sports & Entertainment. [more…]