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Convene Magazine report on the exhibition industry’s need for different events

by on August 22, 2017

Center for Exhibition Industry Research, CEO Cathy Breden tells exhibition organisers to experiment with different models - there will be different ways for people to come together in the future.

Regular readers of theMarketingblog will be familiar with the regular praise we heap on the hospitality and catering industry news media owner H&C News. As media owners ourselves, we admire the way they seem to read into what their market needs rather than just report on it. [more…]

ICC Wales confirms H&C EXPO as its inaugural event in 2019

ICC Wales confirms H&C EXPO as its inaugural event in 2019

by on June 12, 2017

The International Convention Centre Wales at the Celtic Manor Resort has confirmed the first ever event to take place at the new venue, two years ahead of its opening in 2019. Celtic Manor will play host to the Hospitality & Catering EXPO in July 2018 and 2019, the latter marking the inauguration of ICC Wales.

H&C EXPO will be a new two-day conference and exhibition bringing industry professionals and suppliers together from all over the UK. The show will provide exhibitions stands, masterclasses, product demonstrations and roundtables as well as an innovative hosted buyer programme. [more…]

Ex-BigHospitality Editor, Emma Eversham joins H&C News to head up industry interviews

Ex-BigHospitality Editor, Emma Eversham joins H&C News to head up industry interviews

by on June 6, 2017

Hospitality & Catering News is to launch its first interview section where the industry’s top players will share their news, views and wisdom first-hand.

Run by Hospitality & Catering News’ new interviews editor and hospitality journalist Emma Eversham, the section, titled ‘5 minutes with…’ will be a light-hearted yet informative insight into the people driving the industry forward.

[more…]

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

Why the best agencies earn their fees, research, gut instinct and a pinch of serendipity

by on May 12, 2017

Regular readers of theMarketingblog will be familiar with our reviews of new marketing offerings from media owners. If there is indeed any such thing as new marketing offerings? This is not about the latest marketing tech, it’s about sitting down and talking.

In essence what an advertiser wants to be confident of when planning and booking a campaign or schedule, is, that the placements will reach their target audience, with a relevant message, that will resonate with the target audience. But how can this be ensured? [more…]

Many layers, textures and constantly evolving #HandCSocial 2016

Many layers, textures and constantly evolving #HandCSocial 2016

by on August 26, 2016

We are delighted to report that the #HandCSocial 2016 date has been announced and is taking place on Wednesday 21st September at CLERKENWELL London.

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Case Study: How to differentiate your business event

by on September 30, 2015

#HandCSocial taking place at Hotel Football in Manchester TOMORROW

Yes tomorrow, so how can something taking place tomorrow be a case study? We have featured [more…]

The beating heart of the hospitality and catering sector recognised

The beating heart of the hospitality and catering sector recognised

by on May 21, 2015

The media landscape has changed dramatically in recent times and savvy media owners have adjusted their media propositions accordingly. The need to make such adjustments is probably best reflected through B2B media, business people who need information source it through their desktops and/or numerous handheld devices.

Google will be the first point of call in most instances leading to the most relevant information source. Keeping up to date with business news and information is provided through email newsletters. One of our favourites is the stark H&C News.

It will never win any design awards but it does deliver just what most business people want, simple headline copy that can be scanned for relevant content quickly.

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Thought leadership in social media – an initiative from Hospitality and Catering News

Thought leadership in social media – an initiative from Hospitality and Catering News

by on March 4, 2015

We recently reported on an initiative from Hospitality and Catering News demonstrating thought leadership through research of the adoption and use of social media by restaurants, hotels, contract caterers and other providers of hospitality and catering services in their industry.

Now they have taken things a step further by holding a Roundtable event to discuss the findings of their research with a group of leading figures representing their industry. The event drew delegates from Twitter UK, a board director of Westbury Street Holdings/BaxterStorey, Mridula Baljekar award-winning cookbook author plus many other notable figures.

Copies of the report are available to readers of theMarketingblog and can be requested by sending an email to Hospitality and Catering News. [more…]

Pioneering benchmarking of social media usage by businesses

Pioneering benchmarking of social media usage by businesses

by on January 7, 2015

For many businesses social media drives significant sales especially restaurants where simply tweeting you have a table available can see replies requesting said table, for many others it's not quite so simple, but we all surely would like to know where we are with social media in relation to our competitor's and peer's.

So what better industry to pioneer benchmarking of what, how and to what effect social media is being used than hospitality and catering, And of course it's H&C News at the forefront of this with a team of influential sponsors representing different sectors of the industry behind them. The survey collecting the data can be seen here. [more…]

Aligning guest experience with brand promise / Jeff Conrad, MD – The Council

by on September 26, 2014

As regular readers of theMarketingblog will know we often find and report on articles at H&C News

What is a “brand promise”?

It’s simply what it says it is, a promise from the brand to its customer. They are shaped by many factors. The brand offer, the marketplace it operates in, the capability of the brand and in some cases the promises of competing brands.

[more…]