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Generationer : Volkswagen and a potentially controversial new long-form ad

Generationer : Volkswagen and a potentially controversial new long-form ad

by Will Corry on October 4, 2017

In advertising, the concept of family is almost always a positive one—bringing joy, comfort and meaning to people’s lives. Some comic advertising has fun with dysfunctional families, but it’s rare that an advertisement takes a serious look at one of the most fundamental of human problems—the pain caused by difficult family relationships.

Volkswagen steps boldly into that fray with a lovely new long-form ad in Denmark called “Generations.” Made by creative shop Very Agency, it features a man, at the urging of his mother, taking a road trip with his aging father in the old man’s vintage Beetle. [more…]

Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

Recording videos from an iPad Screen with Movavi Screen Capture Studio for Mac

by Will Corry on October 2, 2017

Have you ever wanted to record video footage from your iPad either to capture part of a certain app, some in-game footage, or perhaps even a video that you’re watching there? Unfortunately it isn’t as easy as you might think, and while newer iPads may be able to use iOS 11 to do so – many older ones cannot.

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10 Top Tips – Running promotions in the USA  … PromoVeritas

10 Top Tips – Running promotions in the USA … PromoVeritas

by promoveritas on March 22, 2017

America may be the land of the free, but running prize promotions there is not always plain sailing because different states have different laws.

PromoVeritas have worked on many American promotions and are experts on all the issues and different requirements, so here are our ten top tips for running promotions in the USA:

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What is customer communications management (CCM)?

What is customer communications management (CCM)?

by Will Corry on January 14, 2017

Today, consumer expectations are higher than ever before. They want personalized, relevant communications that are available on-demand and accessible via the device of their choice.

But for large organizations challenged with legacy systems, departmental silos and ever-changing regulations, delivering on the CX promise is easier said than done.

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Twitter character limit extended … what will this mean for promotions? / PromoVeritas

Twitter character limit extended … what will this mean for promotions? / PromoVeritas

by Will Corry on September 26, 2016

Twitter handles won’t count: Names that would have previously been included at the start of a reply won’t affect the word limit so you could potentially tweet groups of entrants and tag a brand in Retweets. 

You can retweet yourself: Promoters will be able to retweet and quote their tweets themselves so a previously unnoticed promotional tweet could be ‘rebroadcast’ easily and gain more traction.

 

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Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’

by James on June 30, 2016

Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner.

The research into the last 4 years of DMA Award entries reveals that a win can mean much more than just a trophy for the victor, as winners also perform better in commercial terms than non-winners, with 56% of winners in the top half of their industry ROI performance – compared to 44% for non-winners. [more…]

Checkout comedy war video : “Albert Bartlett Frozen – Girl Talk”

by Will Corry on November 17, 2015

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Laughter Spot : Have you got dirty balls that need cleaning?

by Will Corry on May 31, 2015

Louise Griffiths was in the infamous and extra viral Axe “Dirty Balls” commercial with Jaime Pressly.

Louise is a UK singer, model and actress. She got her most exposure by being on the BBC TV show Fame Academy. As far as acting goes, she’s been in feature roles like The Revenant, Tekken and the soon to be released All’s Faire in Love

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Events : Internet Retailing and eDelivery events for July to December 2015

by Will Corry on April 24, 2015

INTERNET RETAILING AND EDELIVERY EVENTS

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Watch : Aleksandr and Sergei hit Scwarzenegger with their buggy – a big mistake

by Will Corry on April 7, 2015

Comparethemarket.com’s meerkats bump into the action movie star Arnold Schwarzenegger in a new ad promoting the company’s two-for-one cinema ticket deal.

The new UK TV spot opens with meerkats Aleksandr Orlov and Sergei touring a Hollywood movie set in a stolen buggy and talking about Comparethemarket.com offering its customers two-for-one cinema tickets on Tuesdays and Wednesdays for a year.

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