TheMarketingblog

0385380bg

Victoria’s Secret London flagship – multi-media customer experience from PlayNetwork‏

PlayNetwork, producers of unrivalled media experiences for brands worldwide, has created a unique multi-media in-store customer experience for legendary lingerie brand Victoria’s Secret at its New Bond Street flagship store in London. PlayNetwork’s bespoke in-store technology includes 30 Sharp digital […]

Victoria’s Secret London flagship – multi-media customer experience from PlayNetwork‏ Read More »

Women for Women – Marriage drives women to drink and curbs alcohol habit in men, research suggests

New research finds that while a long-term marriage appears to curb men’s drinking, it encourages women to drink more. American researchers examined the use of alcohol in relationships from three major studies from the past decade and noted that women

Women for Women – Marriage drives women to drink and curbs alcohol habit in men, research suggests Read More »

Subconscious Storytelling: Yahoo head of trade research Patrick Hourihan talks digital branded content

Patrick Hourihan, head of trade research for Yahoo!, will discuss research conducted by the company, entitled Subconscious Storytelling, as part of a panel discussion being held at this month’s ad:tech London conference. Here, Hourihan discusses the findings of the research around

Subconscious Storytelling: Yahoo head of trade research Patrick Hourihan talks digital branded content Read More »

Women for Women – A woman’s relationship with her handbag is a profound one … just ask the judge

ANY woman who has ever been mocked for grovelling around in the bottom of an overstuffed sack suspended from her aching shoulder in a vain attempt to find something, can take heart from last week’s ruling in UK a bag-snatch

Women for Women – A woman’s relationship with her handbag is a profound one … just ask the judge Read More »