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Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

by on December 6, 2016

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.

This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]

LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

LiveRamp and DoubleClick partner up to bring new Conversions API to the UK

by on December 1, 2016

Latest ...  LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, has partnered with DoubleClick for its new Conversions API, which connects online brand interactions with real world sales.

The Conversions API, recently announced by DoubleClick, makes the value of digital advertising more accountable and transparent, by securely connecting online media impacts with store visits, call centre interactions and transactions. By working with LiveRamp to securely link online media data with real life touchpoints, marketers can ‘connect the dots’ with a greater level of confidence between digital media viewership and real-world sales. [more…]

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

Movers and Groovers : Amaze One appoints Mark Laycock to the role of Art Director

by on November 24, 2016

Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director.

Mark joins the Manchester office’s team from creative agency Spoken-Image, where he honed his craft in a series of design-based roles, overseeing projects for a number of iconic clients including; Historic Royal Palaces, Kellogg’s, The National Trust, Royal Botanic Gardens, Peel Holdings, Westminster Abbey and the Department of Health.

[more…]

LiveRamp announces acquisition of Arbor and Circulate

LiveRamp announces acquisition of Arbor and Circulate

by on November 18, 2016

  • Further extends lead in omnichannel identity resolution across online and mobile channelsDoubles network of publisher partners and accelerates expansion of IdentityLink platform

LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that Acxiom has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million.

[more…]

Southampton FC reveals new fan-first digital platform created by Delete

by on October 17, 2016

Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]

LiveRamp becomes first EU data onboarding specialist to certify for EU-U.S. Privacy Shield

LiveRamp becomes first EU data onboarding specialist to certify for EU-U.S. Privacy Shield

by on October 6, 2016

LiveRamp, an Acxiom company and leading provider of data onboarding and connectivity services, has become the first EU data onboarding specialist to be fully accredited under the new Privacy Shield regulations.

Certifying for Privacy Shield extends the data protection LiveRamp is now able to offer its clients the protection of Privacy Shield’s important safeguards to the transfer of data from Europe to the U.S.

[more…]

Acxiom Certifies for EU-U.S. Privacy Shield

Acxiom Certifies for EU-U.S. Privacy Shield

by on October 6, 2016

Certifying for Transatlantic Personal Data Transfer Mechanism Underscores Companies’ Ongoing Commitment to Excellence in Data Protection

Acxiom® (NASDAQ: ACXM), the enterprise data, analytics and software-as-a-service company, today announced its certification to the EU-U.S. Privacy Shield Framework. Certifying for Privacy Shield extends the data protection Acxiom and LiveRamp, an Acxiom company, are now able to offer their clients by adding important safeguards to the transfer of personal data from Europe to the U.S.

[more…]

Green Square advises 4Ps Marketing on successful acquisition by French based NetBooster

by on September 28, 2016

London, 28 September, 2016:  Today, award winning, independent search marketing agency, 4Ps announces its acquisition by NetBooster - subject to the PAR listed company's shareholder [more…]