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According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations.
This wasted time supports recent findings by the Government, released in the latest Autumn Statement, which shows the UK is falling far behind its other G7 counterparts including the US (+26% on the UK), France (+27% on the UK) and Germany (+32% on the UK) in terms of GDP output per hour worked. [more…]
Latest ... LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, has partnered with DoubleClick for its new Conversions API, which connects online brand interactions with real world sales.
The Conversions API, recently announced by DoubleClick, makes the value of digital advertising more accountable and transparent, by securely connecting online media impacts with store visits, call centre interactions and transactions. By working with LiveRamp to securely link online media data with real life touchpoints, marketers can ‘connect the dots’ with a greater level of confidence between digital media viewership and real-world sales. [more…]
Following a continued period of growth for the agency’s Manchester-based team, Amaze One – part of the St Ives Group – has announced the appointment of Mark Laycock to the role of Art Director.
Mark joins the Manchester office’s team from creative agency Spoken-Image, where he honed his craft in a series of design-based roles, overseeing projects for a number of iconic clients including; Historic Royal Palaces, Kellogg’s, The National Trust, Royal Botanic Gardens, Peel Holdings, Westminster Abbey and the Department of Health.
Further extends lead in omnichannel identity resolution across online and mobile channelsDoubles network of publisher partners and accelerates expansion of IdentityLink platform
LiveRamp™, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced that Acxiom has entered into definitive purchase agreements to acquire Arbor and Circulate, two companies at the forefront of helping publishers connect people-based data to the marketing ecosystem, for total cash consideration of approximately $140 million.
SOUTHAMPTON FC – latest news, photos and videos on @southamptonfc https://t.co/Dst8NQxb5g pic.twitter.com/pYPSvpefoD
— Will Corry (@slievemore) October 17, 2016
Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]
LiveRamp, an Acxiom company and leading provider of data onboarding and connectivity services, has become the first EU data onboarding specialist to be fully accredited under the new Privacy Shield regulations.
Certifying for Privacy Shield extends the data protection LiveRamp is now able to offer its clients the protection of Privacy Shield’s important safeguards to the transfer of data from Europe to the U.S.
Certifying for Transatlantic Personal Data Transfer Mechanism Underscores Companies’ Ongoing Commitment to Excellence in Data Protection
Acxiom® (NASDAQ: ACXM), the enterprise data, analytics and software-as-a-service company, today announced its certification to the EU-U.S. Privacy Shield Framework. Certifying for Privacy Shield extends the data protection Acxiom and LiveRamp, an Acxiom company, are now able to offer their clients by adding important safeguards to the transfer of personal data from Europe to the U.S.
London, 28 September, 2016: Today, award winning, independent search marketing agency, 4Ps announces its acquisition by NetBooster - subject to the PAR listed company's shareholder [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.
Car accident injuries can be frightening. They can be draining, especially when it comes to filing a personal injury lawsuit.