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Save the Children launches new back to school campaign, emphasising the need for all children to have the opportunity to have an education

by on September 2, 2016

Save the Children has today launched a new campaign in line with children going back to school on 5th September 2016. The video, ‘Go Back [more…]

Ambitious SMEs say marketing is ‘crucial’ to growth, but measuring ROI holds them back

by on June 20, 2016

Royal Mail MarketReach today releases new research revealing that the majority (81 per cent) of UK SMEs believe marketing is ‘critical’ or ‘essential’ to their business growth, with 37 per cent believing it is the primary driver of their business.

The research demonstrates that SMEs are ambitious and focused on growth, with nearly nine out of ten (89 per cent) looking to grow their business this year.

The research findings are published in a new guide from SMEs Smart Marketing for Small Businesses which can be downloaded here and looks at the business ambitions and marketing challenges of UK SMEs in 2016.

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Senseless searching risks UK businesses millions of pounds

by on March 17, 2016

New research by ResearchExchange.com, the world’s first digital platform that connects buyers and suppliers of market research, reveals that businesses are limiting their potential to succeed and inhibiting creativity by working with a limited pool of suppliers.

Two fifths of businesses (42 per cent) work with only one supplier of market research and two thirds (64 per cent) have never worked with a research agency based outside of the UK. As a result, brand-side marketers are missing the opportunity to work with creative suppliers in other markets, which could be a better fit for their brief.

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ResearchExchange.com bounds out of Beta with mass sign ups of buyers and suppliers of market research

by on March 10, 2016

ResearchExchange.com, the world’s first online marketplace for the research industry, has come out of beta-testing and is already succeeding in its quest to invigorate the [more…]

Furniture Village appoints Summit to refresh its digital search strategy

by on February 4, 2016

Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.

Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.

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Boohoo appoints Summit to lead its paid search strategy across three continents

by on January 26, 2016

Online retailing specialist, Summit, has been appointed to reshape the PPC activity of pure-play fashion giant, Boohoo, in the UK, Ireland, US and Australia following a competitive pitch.

The team will look to revitalise Boohoo’s paid search strategy, with a focus on traffic growth, new customer acquisition, efficiency and optimisation.

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Movers and Groovers : Summit appoints Martin Corcoran as Head of Insight Consulting

by on January 8, 2016

Summit, the online retailing specialist, today announces it has appointed Martin Corcoran to the newly created role of Head of Insight Consulting.

Martin, previously at Dunnhumby, will be responsible for further developing Summit’s proposition for insight consulting through retail needs.

More Movers and Groovers from theMarketingblog

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Getty Images reveals the defining visual trends for 2016

by on December 9, 2015

Getty Images, the world’s leader in visual communication, has unveiled its highly anticipated visual trend forecast, an industry-leading publication of the key visual trends.

Getty Images predicts will influence design, advertising and brand communications in 2016. Forecast by Getty Images’ global team of visual anthropologists and art directors, the trends address the social and cultural visual language of tomorrow and predict what imagery consumers will be most responsive to in the year ahead. [more…]