Shaken & Stirred - Influential Brand Profiling and Positioning

Save the Children launches new back to school campaign, emphasising the need for all children to have the opportunity to have an education

Save the Children has today launched a new campaign in line with children going back to school on 5th September 2016.

The video, ‘Go Back to School with the #Classof16’, was created by creative agency Don’t Panic. It features children on their first day of school, holding up signs stating their dream job. Children featured in the video are from the UK as well as developing countries around the world.
The campaign asks parents to share a photo of their child on their first day of school (whether it’s their first day ever, or simply their first day back) holding up a sign stating their dream – dancer, fireman or even elephant – using hashtag #Classof16
The overriding message is that no matter where they are from, all children should have the opportunity to have an education – and the chance to realise their potential.

The campaign will be released on Facebook, Instagram and Twitter, and will target young and midlife families with kids starting or going back to school in the UK.

Client: Save the Children

Project Sponsor:  Anjali Bewtra

Project Manager: Emily Lomax

Digital Lead: Esther Press

Social Media Lead: Rebecca Smith

Agency: Don’t Panic

Senior Creative: George McCallum

Account Executive: Gabriel Mathews

Account Manager: Nisha Mullea

Project Manager: Nisha Mullea

Production company: Great Guns

Photographer: Josh Trigg

Producer: Tim Francis

Production Assistant: Stacey Arthur

Runner: Max Pritchard

Art Director: Jess Elcock

Costume Designer: Natalie Wilkins