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Sonovate has appointed WPP’s global brand strategy and design agency, Brand Union

Sonovate has appointed WPP’s global brand strategy and design agency, Brand Union

by on November 14, 2016

Sonovate, the recruitment finance and back office provider, has appointed WPP’s global brand strategy and design agency, Brand Union, to build a fintech brand for the future.

The fast-growth fintech company, founded in 2012, has emerged as a significant challenger to traditional banks, providing a revolutionary tech platform to solve a major admin and cash flow challenge faced by recruitment companies when placing contractors.

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Getty Images announces Verbatim, a new commercial assignments venture dedicated to authentic brand storytelling

Getty Images announces Verbatim, a new commercial assignments venture dedicated to authentic brand storytelling

by on October 31, 2016

Verbatim leverages Getty Images’ world leading editorial photography expertise to bring authenticity to commercial campaigns

Getty Images, the world’s leader in visual communications, has today announced the launch of a new commercial assignments venture, Verbatim. With the launch of Verbatim, the company is dedicating focus, resource and its world-leading photo expertise to capture the opportunity within the commercial sector to bring authentic visual storytelling to the fore.

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TrueView launches satirical new video which pokes fun at dating apps

by on October 28, 2016

Creative agency, Don’t Panic, has created a new online video campaign for dating app TrueView, which highlights the negatives of contemporary online dating culture through [more…]

Brand Union reveal the new Dell EMC re-brand

Brand Union reveal the new Dell EMC re-brand

by on October 26, 2016

In October 2015, Dell and EMC Corporation announced the largest technology merger in history. With complementary product portfolios and customer bases, the combined company would be an unmatched end-to-end provider. Together, Dell and EMC Corporation, along with its portfolio of brands (Pivotal, RSA, SecureWorks, Virtustream and VMware), would create the world’s largest privately-controlled technology company—Dell Technologies.

A pivotal moment in the history of both companies, the right brand strategy— one that would not just preserve but use and grow the brands’ equities while signalling change and reinforcing a commitment to innovation— was essential to success. [more…]

Jaywing invigorates Northern Hub with creative branding project

Jaywing invigorates Northern Hub with creative branding project

by on September 22, 2016

Today, Hull UK City of Culture 2017 reveals the first season of its new programme of diverse and high profile events and projects to support its transformational year of culture in 2017.

Following on from the Olympics and Paralympics, Commonwealth Games and the Tour de France in Yorkshire, Hull 2017 is the next major event in the nation’s cultural calendar.

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Jaywing revamps Curvissa brand with new look ad campaign

Jaywing revamps Curvissa brand with new look ad campaign

by on September 21, 2016

Plus size retailer Curvissa, has launched its new Autumn/Winter campaign in the run up to the festive season. Developed by marketing specialists Jaywing, the new campaign will set Curvissa apart from its competitors by placing its customers at the heart of its brand ethics. The campaign has launched with a series of TV ads running throughout September and October.

Jaywing was responsible for the development of the entire ad campaign, following a successful brand re-positioning, bringing to life Curvissa’s unique selling point as a brand that doesn’t just scale-up clothes, but designs them with the wearer in mind. By putting the customers’ needs at the centre of the brand, Jaywing has developed a distinct voice and image for the future of the label. [more…]

Movers and Groovers : Brand Union – extensive reorganisation of its Asia Pacific operations and management team

by on September 19, 2016

WPP’s global brand strategy and design agency, Brand Union today announces an extensive reorganisation of its Asia Pacific operations and management team. The new model will offer prospects and current Brand Union clients the ability to grow across the Asian market.

As part of this restructure Brand Union will be appointing Monica Lee (currently CEO, North Asia) and Graham Hitchmough (currently CEO, South and Southeast Asia) to the roles of Chairman and CEO respectively for the region.

Lee and Hitchmough will be supported by a refreshed regional management team comprising of Ambrish Chaudhry, Head of Strategy; Dan Ellis, Head of Design; and Po Kay Lee who will be assuming the newly created position of Head of Experience. [more…]

TCC Global acquires Summit

TCC Global acquires Summit

by on September 16, 2016

TCC Global, a leading, global retail marketing company, has acquired online retailing specialist Summit; a partnership set to create a new generation of digitally-led marketing programmes for retailers.

The deal, advised by Livingstone, sees TCC Global, which turned over €500m in 2015, bring in Summit’s expertise in online retailing to enhance its digital engagement capabilities. Summit, which turned over in excess of £47m in the same year, will retain its established brand and existing senior management team, who have worked on the business for many years.

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The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film

by on September 8, 2016

The charity Guide Dogs has teamed up with award-winning agency Don’t Panic and paralympian Libby Clegg to create a detailed soundscape film - one that lets the viewer experience what it might be like to grow up with sight loss and a burning ambition.

The inspiring short film helps the viewer understand the challenges faced by blind and partially sighted people and how, with the help of Guide Dogs, they can realise their dreams. The emphasis on the audio helps sighted individuals to understand what it might be like for blind and partially sighted people growing up. [more…]