Shaken & Stirred - Influential Brand Profiling and Positioning

Sonovate has appointed WPP’s global brand strategy and design agency, Brand Union

Sonovate, the recruitment finance and back office provider, has appointed WPP’s global brand strategy and design agency, Brand Union, to build a fintech brand for the future.

The fast-growth fintech company, founded in 2012, has emerged as a significant challenger to traditional banks, providing a revolutionary tech platform to solve a major admin and cash flow challenge faced by recruitment companies when placing contractors.

Following a series of successful multi-million pound funding rounds, Sonovate is looking to drive further penetration in the market, bringing Brand Union on board as a strategic partner to develop a brand architecture and build a future-proofed brand, helping it meet its significant growth targets.

Brand Union has the belief that organisations should engage emotionally with their audience and they do this through brand experience. Brand Union will be developing the brand strategy and identity that will enable Sonovate to deliver its ambitious growth strategy.

Richard Prime, Co-CEO at Sonovate, commented:

“The recruitment market deserves better and we’re delivering that. As we build market share and venture into new territory, we required a visionary partner that understands our needs and shares our challenge outlook. Brand Union’s track record makes them the perfect partner to define Sonovate and build the brand architecture to future proof our product roadmap.”

James Breeds, Client Director at Brand Union added:

“Sonovate is a future-thinking fintech brand that is completely disrupting the status quo and offering a competitive advantage and enhanced performance to businesses in the recruitment sector. We’re proud to be partnering with Sonovate to help them build a brand that epitomises their innovation and will in turn help them drive further market share. The company is entering fresh ground and we’re excited to play a vital role in helping it achieve its growth ambitions.”

Brand Union will work alongside Sonovate to define a brand strategy, brand platform and brand identity for the business.

Brand Union will assist Sonovate in future proofing the business and its brand, ensuring that as the business diversifies its product offering, there is sufficient capacity to grow and build equity in the brand.