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Blunders

Best read articles : Findus horse meat revelation, Search Marketing Expo, Social media in China is huge, Martini Media

Your round up of the best of last weeks articles inTV , Findus horse meat revelation, Search Marketing Expo, Social media in China is huge, Martini Media, Clareville Communications, IRX 2013

Best read articles : Findus horse meat revelation, Search Marketing Expo, Social media in China is huge, Martini Media Read More »

Lessons learned from HMV’s very public Twitter meltdown | Fast Company

In the course of seven subsequent tweets, Poppy Rose Cleere, the company’s newly axed 21-year-old online marketing and social media planner , aired HMV’s dirty laundry to the world: the “mass execution” of loyal workers; gross mismanagement at the head

Lessons learned from HMV’s very public Twitter meltdown | Fast Company Read More »

“Wanted a coffee today but Starbucks was the only offering. No thanks..until they pay their way”

Starbucks has dismissed reports it held urgent talks with government officials over fears it was being singled out for criticism of corporate tax avoidance. Starbucks, along with Amazon, Google and others, faced a public backlash last year over the disclosure

“Wanted a coffee today but Starbucks was the only offering. No thanks..until they pay their way” Read More »

Waitrose’s frozen burgers are supplied from one of the sites where horse DNA was found

“Tens of thousands of firms could be serving horsemeat burgers … “Horsegate” scandal at rivals was inevitable – Waitrose LONDON – Britain’s “Horsegate” scandal, where horse DNA was found in beef burgers, was the inevitable result of major supermarkets squeezing their suppliers

Waitrose’s frozen burgers are supplied from one of the sites where horse DNA was found Read More »