“British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data” / Glenn Granger, CEO of marketingQED
British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data, according to Raindancing: why rational beats ritual, a new published by Matador. The book, by Glenn Granger, CEO of marketingQED, contends that few […]