TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Small Business

“British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data” / Glenn Granger, CEO of marketingQED

British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data, according to Raindancing: why rational beats ritual, a new published by Matador. The book, by Glenn Granger, CEO of marketingQED, contends that few […]

“British companies are wasting millions on advertising and marketing by relying on tradition and gut feeling rather than data” / Glenn Granger, CEO of marketingQED Read More »

Retail theft / The ‘Catch Me If You Can’ of the modern age “Britain’s Greatest Fraudster”

Tony Sales – Britain’s Greatest Fraudster was one of the UK’s most wanted criminals, Tony Sales was on the run for over six years. During that time he defrauded retailers out of an estimated £30,000,000, which lead him to be

Retail theft / The ‘Catch Me If You Can’ of the modern age “Britain’s Greatest Fraudster” Read More »

Mark Little, TNT Travel Show, Manchester Golf show, MKTG INC, Diageo

Stand-up comedian and actor Mark Little, best known for his role as Joe Mangel in TV soap Neighbours, will be officially opening the TNT Travel Show (tnttravelshow.com).

Mark Little, TNT Travel Show, Manchester Golf show, MKTG INC, Diageo Read More »

A simple email marketing plan for your service or consultancy business / Annette Iafrate, Constant Contact

A Simple Email Marketing Plan for your Service or Consultancy Business |blogs.constantcontact.com/product-blogs/… via @constantcontact — Annette Iafrate (@annette_iafrate) March 1, 2013

A simple email marketing plan for your service or consultancy business / Annette Iafrate, Constant Contact Read More »

You need to know about …. MailPerformance, QuickThink Media, The Marketing Society, Brand Learning, Klee Commerce

Deliverability and inbox placement are key drivers in any email marketing strategy,  optimisation of these elements is even more crucial for those with affiliate networks. When a recipient has been acquired via an indirect route they must immediately, and appropriately,

You need to know about …. MailPerformance, QuickThink Media, The Marketing Society, Brand Learning, Klee Commerce Read More »

A very interesting ‘ideas’ video on the marketing wisdom of naming / Tony Raynor at Abbey Telecom

Choosing the name of a business or brand can have significant marketing impact. Regular contributor, Abbey Telecom has a strategy to share in the form of  a short video. We at theMarketingblog recommend that you watch this video as it

A very interesting ‘ideas’ video on the marketing wisdom of naming / Tony Raynor at Abbey Telecom Read More »

Shopitize / Buy Aunt Bessie’s Perfect for Sausage Yorkshires or Jam Roly Poly this week and enjoy 50p back!

Shopitize Guess what the New Offer of the Day is for Shopitize savvy shoppers? *Hint: It’s the perfect companion with Aunt Bessie’s Perfect for Sausage Yorkshire Puddings  www.shopitize.com

Shopitize / Buy Aunt Bessie’s Perfect for Sausage Yorkshires or Jam Roly Poly this week and enjoy 50p back! Read More »