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RTÉ sells almost 100% of digital video ad inventory with Adap.tv private marketplace

RTÉ, the biggest broadcaster in the Irish Republic, has expanded its business beyond its core territory by partnering with Adap.tv, the video advertising platform used by the world’s largest brands, agencies and publishers. Offering its digital video inventory to select advertisers

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Cloud.IQ awarded £250,000 from the Technology Strategy Board / Backing marks significant one year milestone since the launch of cloud.IQ

(23rd July 2013) Today, cloud.IQ confirmed its position as one of the UK’s hottest TechCity start ups by being awarded £250,000 from the Technology Strategy Board, the UK’s innovation agency. The award to cloud.IQ was made through the Technology Strategy

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9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms

11-12 Sep 2013 National Hall Olympia Follow on:

9 reasons why ad:tech London is the hot ticket in town on 11-12 September for forward-thinking brands, agencies, media owners and technology firms Read More »

Luis Di Como, Justin Cooke, Paul Smailes, Mark Read, Lars Silberbauer-Andersen, James Hilton, Matthew McGregor / ad:tech london

Luis Di Como, SVP, Global Media, Unilever THE BRANDS & AGENCY LEADERS YOU CAN’T AFFORD TO MISS @AD:TECH LONDON http://www.ad-techlondon.co.uk/

Luis Di Como, Justin Cooke, Paul Smailes, Mark Read, Lars Silberbauer-Andersen, James Hilton, Matthew McGregor / ad:tech london Read More »

“She is the Audrey Hepburn of the 21st century” – Rooney Mara & Calvin Klein

Here’s the new ad from Calvin Klein to launch its Downtown perfume line. When I watched it I thought of and remembered Audrey Hepburn. Rooney Mara, the ‘alt’ star of  The Girl With The Dragon Tattoo and The Social Network

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Research : Two-thirds of UK marketers believe the use of video cards will increase over next year

11th July, 2013 – Video marketing technology company Vidioh! recently conducted a survey of UK marketers asking their opinion on video cards. Almost two thirds (61%) of marketers believe that the use of video cards in marketing will increase over

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