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Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

Christine Von Hoerde wins Inaugural ‘Content Leadership & Innovation Award’ as the World Media Awards 2019 shortlist is announce

by on March 6, 2019

It’s been another bumper year for entries to the World Media Awards, with organisers, the World Media Group*, today unveiling the 2019 shortlist.

The World Media Awards, which showcase the world’s best content-driven, cross-border advertising campaigns, attracted strong international interest with entries coming in from Denmark, Hong Kong, India, Kazakhstan, Pakistan, Russia, Thailand and the USA amongst others, spanning APAC, EMEA and the Americas.

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4 keys to organising a successful business event

4 keys to organising a successful business event

by on February 14, 2019

Planning a business event is important since the success of the said event will always lead to a good promotion of your product or to a great encouragement for investors.

Regardless of the reason for designing a business event, it must achieve a successful outcome to help in your sales or marketing.

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Five ways you can use promotional products

Five ways you can use promotional products

by on February 7, 2019

Promotional are the items people use daily such as pens, t-shirts, mugs, umbrellas, but with a brand’s name or logo imprinted on them.

Businesses use these products to market their brands, companies, and services.

There are various ways you can use promotional products.

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How to build better relationships with your start-up employees

How to build better relationships with your start-up employees

by on January 24, 2019

For small business owners, having the right people supporting and working with you is crucial for propelling your new company to further growth and success.

But, simply having the right people on your payroll alone isn’t enough; you need to build strong, productive relationships with these people and ensure that you’re on the same page if you want to achieve the business goals that you have set out for your brand.

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57% of UK consumers would stop watching Netflix if commercials were introduced

57% of UK consumers would stop watching Netflix if commercials were introduced

by on January 18, 2019

According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm,

AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service.

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All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show

by on January 7, 2019

Breaking News in Advertising, Media and Technology.

All about Game of Thrones, Pepsi, Walmart and the Consumer Electronic Show.

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Big Brands vs Budget Tech

Big Brands vs Budget Tech

by on December 18, 2018

In the run up to Christmas, the big brands are working like crazy to persuade us to purchase their version of the latest tech.

However, with big brands often come even bigger price tags, causing some people to search for instant credit to get that must-have gadget in time to put it under the Christmas tree.

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First results of English Premier League .. exclusive article

First results of English Premier League .. exclusive article

by on October 23, 2018

In the new season of the championship of England, fans have already seen quite a few unexpected results.

One of the main disappointments at this stage is Manchester United, that not only does not fight for the first place, but also runs the risk of being kicked out of the Champions League altogether.

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AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

by on September 28, 2018

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data.

The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well as on computers, tablets and mobiles.

This can also be merged with linear TV measurement based on BARB data. In combination, it is the most accurate cross-device & cross-media measurement on the market, making it possible to continuously analyse and optimise the media mix and creative execution of campaigns and minimise waste.

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Red Bee announces the launch of Telemundo’s brand refresh

Red Bee announces the launch of Telemundo’s brand refresh

by on September 14, 2018

Red Bee, the creative and branding agency, today announces the launch of broadcaster Telemundo’s refreshed brand design.

As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content.

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