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Looking for a MailerLite Alternative? Here Are 5 Better Options in 2025

MailerLite is simple, affordable and beginner-friendly — but it’s not always the right tool as your marketing needs grow. Whether you’ve outgrown its automation limits, want better design control or need more integrations, you’re not alone. Below are five solid […]

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92% of B2B Marketers Think They Stand Out. Nearly Half Admit B2B Is Boring

B2B marketers think they’re bold. The reality? Not so much. A new survey by growth marketing agency Jam 7 reveals a pretty big disconnect in the B2B world. While nearly all marketers (92%) say their brand stands out from the

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Rebrand Backfires: What PrettyLittleThing, JLR, X, Hyundai & Tropicana Get Wrong

1. PrettyLittleThing (2025): Too Much Minimalism? In March 2025, PrettyLittleThing dropped its iconic bubblegum‑pink theme and swapped it for black‑and‑white minimalism. The goal? To appear more mature and upscale. But many of its younger shoppers felt cheated—they missed the fun,

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New Oasis Advert: Nostalgia Meets Street Style in ‘Original Forever’

Oasis have reunited—at least for now—in a bold new Adidas Originals advert that merges nostalgia, music, and fashion into one three-minute cultural statement. Titled Original Forever, the campaign celebrates a 30-year connection between the Gallagher brothers and the iconic three-stripe

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AI Search Ads Are Booming—But Not Everyone’s Ready for the Shift

AI-powered search advertising is on the rise—and fast. What started as a niche experiment is quickly turning into a multi-billion dollar category. In 2025, AI search ads are expected to pull in just over $1 billion. By 2029, that number

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“Digital PR” Searches Just Hit a Record High — Here’s Why Everyone’s Suddenly Talking About It

Something big is happening in the world of marketing — and it’s not another TikTok trend. According to fresh data from Google Keyword Planner, searches in the UK for “digital PR” and related terms like “digital PR agency” and “digital

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No Name, No Problem: Brits Drop Brand Loyalty for Cheaper Alternatives, New Research Finds

I was chatting with my neighbour outside a local supermarket recently, and she mentioned she rarely bothers with name-brand products anymore. Turns out she’s not alone. According to fresh research from SAP Emarsys, 57% of British shoppers admit they don’t

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