Two-thirds of UK shoppers say they’ve cut down on impulse spending, with many turning towards a more minimalist lifestyle as the cost-of-living crisis continues to bite. New research from digital experience platform Optimizely, based on a survey of 1,000 UK […]
Brits Cut Back on Impulse Shopping as Minimalism Meets Cost-of-Living Squeeze Read More »
New research from Optimizely shows UK marketing teams feel sidelined in decision-making. 75% of marketers report senior leadership makes key decisions without consulting the teams executing campaigns At the same time, 81% of marketers say their leaders expect them to deliver
Senior Leaders Set Strategy—Marketers Miss Out Read More »
More than half of UK consumers (57%) say they don’t trust brands to use AI responsibly. A staggering 76% also admit they have little confidence in how their personal data is handled — marking a 41% drop in trust since
UK Shoppers Lose Trust in AI-Driven Marketing Read More »
Running a small business is hard enough — but trying to market one with barely any time or budget? That’s the reality for thousands of UK SMEs in 2025. A new report, The SME Marketing Playbook: Smart Strategies for UK
Struggling With Marketing — But This New Guide Could Help Read More »
Every year, around Earth Day, sustainability surges back into the spotlight. Brands update their logos with green flourishes, post pledges on social, and talk loudly about their eco goals. But once the buzz dies down, many go quiet. That inconsistency
Sustainability Shouldn’t Just Be a Headline — It Has to Be a Habit Read More »
Next time you open your grocery app to reorder coffee, notice which products jump to the top. That sponsored listing? It’s no random placement—it’s part of retail media. What began as a simple tool for online shops has grown into
Retail Media: The Hidden Profit Engine Powering Your Favorite Store Read More »
MailerLite is simple, affordable and beginner-friendly — but it’s not always the right tool as your marketing needs grow. Whether you’ve outgrown its automation limits, want better design control or need more integrations, you’re not alone. Below are five solid
Looking for a MailerLite Alternative? Here Are 5 Better Options in 2025 Read More »
The current economic landscape remains uncertain, and the latest British Retail Consortium Retail Sales Monitor indicates that non-food sales decreased by 1.1% year on year. Following the turbulence of the pandemic and the need to quickly shift their models to
Pop-ups: A vital brand activation tool in the ‘experience economy’ Read More »
B2B marketers think they’re bold. The reality? Not so much. A new survey by growth marketing agency Jam 7 reveals a pretty big disconnect in the B2B world. While nearly all marketers (92%) say their brand stands out from the
92% of B2B Marketers Think They Stand Out. Nearly Half Admit B2B Is Boring Read More »
1. PrettyLittleThing (2025): Too Much Minimalism? In March 2025, PrettyLittleThing dropped its iconic bubblegum‑pink theme and swapped it for black‑and‑white minimalism. The goal? To appear more mature and upscale. But many of its younger shoppers felt cheated—they missed the fun,
Rebrand Backfires: What PrettyLittleThing, JLR, X, Hyundai & Tropicana Get Wrong Read More »
