TheMarketingblog

Retail News

Hear from IBM, Smart Insights,Lovehoney.co.uk, IMRG and Capgemini at TFM&A Manchester

TFM&A Manchester 2012  :  The biggest industry innovators and gurus will be sharing their insights, experience and future predictions surrounding all things marketing and digital commerce in the Keynote Programme.

Hear from IBM, Smart Insights,Lovehoney.co.uk, IMRG and Capgemini at TFM&A Manchester Read More »

Is Facebook a good investment? / Is Mark Zuckerberg experienced enough to be chairman and CEO of a $90bn company?

Dr Mariann Hardy, social media expert and academic from Durham Business school examines Facebook’s future ahead of Friday’s IPO: Is Facebook a good investment? There is a history here going back to the first  Dot.com bubble in the late 1990s

Is Facebook a good investment? / Is Mark Zuckerberg experienced enough to be chairman and CEO of a $90bn company? Read More »

4 of top 10 global retailers using ProofHQ to cut marketing costs… / ProofHQ’s online proofing solution

Editor. Here is a very useful online proofing solution which ProofHQ’s Paul Fernandez brought to my attention.  He told me… ProofHQ makes digital versions of printed proofs and layers markup and commenting tools on them so that retail teams can review

4 of top 10 global retailers using ProofHQ to cut marketing costs… / ProofHQ’s online proofing solution Read More »

Community: The Union for Life, has chosen Redweb to design and build its new user-centric website

One of the UK’s leading trade unions  Community: The Union for Life, has chosen award-winning digital agency Redweb to design and build its new user-centric website. In addition to developing an all-new site aesthetic, the Bournemouth-based agency will be working

Community: The Union for Life, has chosen Redweb to design and build its new user-centric website Read More »

• When mobile advertisers pay per click, curbing click fraud is vital in delivering cost-effective campaigns – ‘Traffiliate for Mobile’

DMG (DSNR Media Group) – announced today that Traffiliate for Mobile, DMG’s platform that provides comprehensive real-time visibility of mobile campaigns, now includes an anti click fraud solution for more accurate measurement of mobile ad effectiveness. Based on DMG’s extensive

• When mobile advertisers pay per click, curbing click fraud is vital in delivering cost-effective campaigns – ‘Traffiliate for Mobile’ Read More »

We are ‘shouting from the rooftops’ about hot news straight from theMarketingblog oven – first issue for you to check

Enjoy this brand new sister site to theMarketingblog. It’s a ‘fresh’ new newsletter which will be available every week so that you can get the very best of theMarketingblog’s rants, articles, news items etc.If you are looking to write new

We are ‘shouting from the rooftops’ about hot news straight from theMarketingblog oven – first issue for you to check Read More »

“Sugar-laden breakfast cereals supposedly sold as ‘low-fat’, corn starch-rich rubbish marketed as a ‘healthy’ alternative, should be outlawed”(video)

Food – it seems- has become the cause of a global epidemic that we all seem to be casually ignoring. The marketing of junk to kids, the rewarding of junk as a treat and or ignorance as to how this

“Sugar-laden breakfast cereals supposedly sold as ‘low-fat’, corn starch-rich rubbish marketed as a ‘healthy’ alternative, should be outlawed”(video) Read More »

This Wednesday and Thursday at Screenmedia expo 2012 – new interactive screen communication solutions / Scala

At Screenmedia expo 2012, Scala, Inc. (Stand Number: E45) will provide visitors the opportunity to experience and test exciting, new digital signage solutions. Scala will showcase a number of innovations that help organisations be bold in how they command attention

This Wednesday and Thursday at Screenmedia expo 2012 – new interactive screen communication solutions / Scala Read More »