Shaken & Stirred - Influential Brand Profiling and Positioning

This Wednesday and Thursday at Screenmedia expo 2012 – new interactive screen communication solutions / Scala

At Screenmedia expo 2012, Scala, Inc. (Stand Number: E45) will provide visitors the opportunity to experience and test exciting, new digital signage solutions.

Scala will showcase a number of innovations that help organisations be bold in how they command attention of connected consumers with their digital signage.

The Scala exhibit will include a new interactive screen communication solution that can be managed through a variety of mobile devices, including a smartphone, Apple iPad or tablet, using QR code technology. The solution enables organizations to connect to individuals with micro-targeted messaging. Scala stand visitors that participate in this interactive experience can enter a drawing to win a new iPad.

“Scala will demonstrate how our solutions help organisations, from retail and quick service restaurants to corporate communications, banks, hospitals and education, effectively interact with their target groups,” said Tom Nix, Scala CEO. “By combining digital signage with complementary technologies and media, like mobile devices and social media, our customers can deliver personalized experiences that communicate the right message at the right time.”

Scala will also demonstrate its Fling solution that allows users to share content from a tablet device to any digital screen with the flick of a finger. Other stand solutions include showcasing how interactive screens can transfer target information, how a consumer picking up a product from a store shelf can trigger product-specific messaging on a screen and Scala’s Twitter integration.

Screenmedia expo will also feature a presentation on “Using Analytics to Make Your Network Smarter” by Marcy Patzer, Senior Director, Retail Strategy at Scala. Ms. Patzer will discuss why data and analytics will play an increasingly important role in successful digital signage networks and outline how organizations can use predictive analytics to create a “smart” digital network.

The session takes place on May 16 at 14:30 in Theatre 2.

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