TheMarketingblog

Metrics

Email marketing versus social media marketing and whether businesses should favour one over the other

Via Newbusiness … At this year’s Social Media Week event in London, a panel of marketing and small business experts offered their thoughts on the role of email marketing versus social media marketing and whether businesses should favour one over the

Email marketing versus social media marketing and whether businesses should favour one over the other Read More »

“Help I need new leads for my business – Which companies produce results and leads?”

“Which companies produce results and leads? Everybody and their mother says they have great leads but few companies are really generating them.” This is a question which we at theMarketingblog found in a LinkedIn group site. It is a core

“Help I need new leads for my business – Which companies produce results and leads?” Read More »

Designing what your customers want and what they didn’t know they wanted / Mobile at ad:tech London

Barry Houlihan of Velti UK writes >>>Find out more about mobile at ad:tech London, where American Airlines will be discussing app innovation: Designing what your customers want and what they didn’t know they wanted. Attend for free by registering now. There

Designing what your customers want and what they didn’t know they wanted / Mobile at ad:tech London Read More »

New book from Marketo CEO Phil Fernandez challenges outdated sales and marketing practices, ignites a revenue revolution

“A social revolution is underway. Companies must change the way they market to leverage the increased importance of search and social engagement. In Revenue Disruption, Phil Fernandez, the Marketo CEO opens the door for the next generation of global leaders as

New book from Marketo CEO Phil Fernandez challenges outdated sales and marketing practices, ignites a revenue revolution Read More »

Are you targeting Agencies, Retailers, Finance, Media & Publishing as potential clients?

Over the past week the Mobile Marketing Live conference has confirmed more than 50 new attendees including: Argos – Media Development Manager, Lloyds Banking Group – Digital Planning Manager, Neustar – Business Development Director, Paddy Power – Mobile Display Manager,

Are you targeting Agencies, Retailers, Finance, Media & Publishing as potential clients? Read More »

How well prepared do you think your company is in terms of social media marketing?

‘Your Enhanced 50/50′ plan from theMarketingblog Social Media is something that all sized businesses need to get a grip on. Like the old days of talking face to face with customers on the phone or in your business, the power

How well prepared do you think your company is in terms of social media marketing? Read More »

Research : A third of men under 34 buy more clothes online than offline

Research from Rakuten LinkShare reveals over a third of men under 34 buy more clothes online than offline with 25% sourcing purchase inspiration from fashion blogs Rakuten LinkShare, the world’s largest affiliate network, today released insights into British men’s shopping

Research : A third of men under 34 buy more clothes online than offline Read More »

How to target your articles/stories to the right individuals at the right place at the right time, dramatically improving conversion rates through the sales funnel

‘The right individuals at the right place at the right time’ plan from theMarketingblog Regular quality results can be achieved from six to seven quality articles per month in this blog. You need this new plan to give you a winning

How to target your articles/stories to the right individuals at the right place at the right time, dramatically improving conversion rates through the sales funnel Read More »

ad:tech London 2012 / Are you figuring out your digital strategies and assessing which technologies and trends are just passing fads?

Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012. Find out how

ad:tech London 2012 / Are you figuring out your digital strategies and assessing which technologies and trends are just passing fads? Read More »