Many brands are still figuring out their digital strategies and assessing which technologies and trends are just passing fads, and which are truly applicable. And perhaps that’s the best argument for attending this year’s content-rich ad:tech 2012.
Find out how to increase your reach and save money with keynotes the MailOnline and American Airlines, 170 exhibitors and more than 70 specialist seminars. All of the below features are completely free to attend.
MailOnline The world’s most popular newspaper-owned website. Figures were announced in January 2012 that put the MailOnline ahead of the New York Times. Hear from the MailOnline publisher, Martin Clarke, who has led the online newspaper’s immensely successful growth strategy for the past four years. Clarke will share his experiences and answer your questions in an exclusive, free-to-attend keynote.
American Airlines Using a range of mobile technology languages, American worked with Blockdot to develop a series of apps that focused on the “day of travel”, providing services to facilitate the gaps between home and airport, and airport and destination. Customers can now perform a number of travel tasks and get travel information directly from their mobile device more efficiently than ever before. To date more than four million customers have downloaded AA’s app. Hear about the delays and roadblocks and more importantly, how they were overcome. Journey through the design, development, release and results in this inspiring, free-to-attend keynote presentation.
The Digital Hall of Fame ad:tech has teamed up BIMA and The Drum magazine to recognise creative and technical pioneers in the UK’s first Digital Hall of Fame. On 19 September, 20 inspirational and influential Britons will be inducted into the UK’s first Digital Hall of Fame. Come along to find out who is being celebrated and why.
Digital 100 announcement ranks agencies on their UK fee income from digital activities for the most recent complete year of audited accounts available to them. It also highlights the top marketing agencies, top design-and-build agencies and highly ranked technical agencies.
The top 100 agencies for 2012 will be announced on 20 September in the Headline Theatre.
Four seminar theatres including the Headline Theatre, Mobile and Social Theatre, Display and Social Theatre and Online Media and Direct Marketing Theatre. There are more than 70 seminar sessions taking place over two days. Take away crucial tips and tricks, ask the experts for specific advice and pick up practical ‘how-to’ information to take away.
Mobile and Innovation Hub A centre of excellence for mobile and creative. Meet with digital gurus who will guide you through some of the most important new developments in digital promotion.
MMA Pavilion From marketing directors to online marketing strategists, ad:tech has joined forces with the Mobile Marketing Association to showcase the latest mobile innovations. Buyers come to source mobile solution providers, network with industry peers and hear from mobile experts.
Google will be speaking about its answer to the publishers’ dilemma of how to give access to premium content without charging customers.
Google Web Lab In July 2012 Google opened its Web Lab at the Science Museum in London. The participatory exhibition features five installations that allow visitors to use, play, create and share with new, existing and refreshed software & hardware.
Get the lowdown on Google’s big 2012 adventure from its creative director, Steve Vranakis.
MediaCom social media technology thought-leadership interviews containing ideas and insights that brands can use to enhance their social media development strategies. The interviews take a look at key changes in the social media technology landscape and implications on the way brands engage with its customers.
The strategic paid-for conference digs deeper, with your chance to question brands and organisations, such as the BBC, Gucci, ITV, LivingSocial, Telefonica Digital and Sony Music. Also included in your pass is GroupM university, who will be showcasing agencies from within its network and giving attendees the benefit of its expertise in the areas of search and more. As well as two summits which offer intensive learning and networking experience in the fields of mobile video and real-time advertising.
Getting your share of those clicks involves taking the pulse of innovation, a natural curiosity and the constant evolution best practice. Join ad:tech London for free 19-20 September to get the answers you need for your business.
For further information and to request a press pass to the conference, please contact:
Catherine Thurtle t. +44 (020) 3180 6594
Editorial and PR manager
ad:tech London is taking place at Kensington Olympia, National Hall, London, 19-20 September 2012.
Now in its eighth year, ad:tech London consists of an exhibition and a conference. The free exhibition includes 60 educational seminars and 170 exhibitors. The conference includes panel discussions, summits and workshops.
About ad:tech London
Part of a global network, the ad:tech London show has established itself as the third largest of the eight events globally and the largest in the EU region. Comprising an exhibition, educational seminar programme and a thought leadership conference, ad:tech London is underpinned by leading digital companies and agencies, such as the BBC, the MailOnline, Twitter, Google, McDonalds, LBi and GroupM.
ad:tech conferences currently take place in New York, San Francisco, London, Sydney, Singapore, Tokyo, Melbourne and New Delhi. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world.
About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online platforms for many industries in 25 countries. dmg :: events produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports.
dmg :: events employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, India, China and Australia. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg events please visit www.dmgevents.com.