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Linkfluence Radarly : This new solution has become an indispensable one-stop-shop for advertisers and agencies

Linkfluence reinvents Radarly, setting a new standard for Social Media Intelligence solutions Linkfluence continues its development in Europe with the launch of a new version of Radarly, its Social Media intelligence Suite. Thanks to its new functionality, including the processing

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Events : Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?

ad:tech London – Call For Papers Now Open Would you like to speak alongside the brand, agency and media elite at ad:tech London this year?  You have until 5pm, Friday 12 June to submit your paper to speak at the

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Case Study : Malibu drives consumer engagement with brand focused-mobile video experience

Goal .. With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile.

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Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers

"Using Research to reduce ‘Lost Sales’ and fix Broken Sales Processes" by @insight_Jeff on @LinkedIn https://t.co/9H47RRzvDK — Will Corry (@slievemore) April 11, 2015

Using research to reduce ‘Lost Sales’ and fix broken sales processes – Jeff Deighton, insight engineers Read More »

Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here

Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial Read More »

Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience. But are they missing a trick by not taking into consideration a whole

Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time Read More »

13 Days to #CROworld : Use the code ‘themarketingblog’ and grab a 50% discount

Use the code ‘themarketingblog’ and grab a 50% discount Conversion World is the first conversion optimisation conference of it’s kind – a virtual conference that anyone can attend from anywhere in the world on any device. Featuring 30 of the

13 Days to #CROworld : Use the code ‘themarketingblog’ and grab a 50% discount Read More »

“Great Post. Just the information I was looking for. I just started my blog and I will be following this advice”

“This is insanely valuable. Thanks so much for taking the time and effort to put this together! My only qualm is I wish I had seen this stuff earlier.“ “Wow Jon! Remarkable post.  These are great lessons and I agree

“Great Post. Just the information I was looking for. I just started my blog and I will be following this advice” Read More »

How to get the most out of your promotional staff – Sally Durcan, Hotcow

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product. The truth is that you may

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How user friendly is your eCommerce website?

Establishing a strong web presence is essential for companies across all respective industries who wish to remain competitive in the 21st century market and promote their business on a worldwide scale. Utilising effective advertising and marketing strategies is the best

How user friendly is your eCommerce website? Read More »