First programmatic business joins Advertising Association body
First programmatic business joins Advertising Association body
First programmatic business joins Advertising Association body Read More »
“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”
Amaze One – Seven Questions for Neil Evans, Managing Director, Amaze One Another one of theMarketingblog’s seven questions articles. This time we ask … How did Amaze One come into being? What do you mean by ‘out of the ordinary’? What’s
B2B Marketers : How to get guaranteed exposure for those important articles in www.themarketingblog.co.uk
B2B Marketers : Want more quality leads for your sales team? Check this new ‘Engagement Marketing Plan’ Look at these sites etc. and imagine your content being featured and spotlighted there – producing results every week. Results your sales team
Fulfilment & e.logistics and m.logistics magazines bought by InternetRetailing Media
InternetRetailing Media has bought two specialist logistics magazines to boost a publishing portfolio that focuses on multichannel retailing and related industries.
Fulfilment & e.logistics and m.logistics magazines bought by InternetRetailing Media Read More »
Blunders : British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on sleaze sites
British Gas, O2, Marks & Spencer, Cillit Bang, Asda and Center Parcs are among the brands advertising on “paedeo and incest websites”, according to a report in The Sun, leading to questions about the efficacy of the media monitoring and
Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar?
Dreams are not meant to remain dreams. Having discovered that people like to discuss their dreams when they have a beer in their hands, Heineken helped to bring 6 winners dreams come to life. Heineken asked consumers to share their dreams through Skype
Dreaming of either opening a beach bar, sailing around the world or becoming a rockstar? Read More »
Brand Managers : 10 fresh articles you can use in the new ‘Talk to Mums’ newsletter
Brand Managers : Make sure you check this new ‘Talk to Mums’ newsletter
Brand Managers : 10 fresh articles you can use in the new ‘Talk to Mums’ newsletter Read More »
Thomas Cook Airlines launches its first programmatic ad campaign
Early tests see cost per customer acquisition falling by 75% Thomas Cook Airlines has launched its first purely programmatic ad campaign in the UK, which will involve using customer data to target users across the entire customer life-cycle.
Thomas Cook Airlines launches its first programmatic ad campaign Read More »
How Asda is changing the message for mobile advertising
Asda has launched the world’s first Rich Ad Messaging campaign. Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the
How Asda is changing the message for mobile advertising Read More »
Enjoying the last day of @TheGadgetShow …. Giant iTab
Enjoying the last day of @TheGadgetShow with our friends @Telegraph @TelegraphNews showcasing their new tablet App pic.twitter.com/JiSaWblQaF — Giant iTab (@TheGiantiTab) April 12, 2015
Enjoying the last day of @TheGadgetShow …. Giant iTab Read More »