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Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey

Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.

Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey Read More »

Events : Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry?

Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry?   On Friday 15th May AW Fashion Vertical Specialist, Susie Whitby will be on hand from 11-12 to answer

Events : Do you want to be clued up on the latest ecommerce, multichannel, social media and mobile debates within the fashion industry? Read More »

Mums doing what they do best – TALKING (Blog Brunch Event)

Digital mums flock to Talk to Mums blog brunch event on the 24th April to get face time with brands and hear interesting speeches around healthy, happy families. A full account of the session and some top tips from mummy

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B2B Marketers : “The absolutely vital survival-kit tools for measuring digital marketing success”

Five Essential Digital Metrics Karen Hall from Connecting Element writes .. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most?

B2B Marketers : “The absolutely vital survival-kit tools for measuring digital marketing success” Read More »

Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques

Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend Read More »

Movers and Groovers : Tremor Video announces Sue Hunt as new EMEA MD

Tremor Video announces Sue Hunt as new EMEA MD to drive programmatic offering Video ad technology company Tremor Video today announced Sue Hunt as the new EMEA Managing Director to drive the company’s increased focus on programmatic. Hunt, taking over

Movers and Groovers : Tremor Video announces Sue Hunt as new EMEA MD Read More »

Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog

It’s simple : Click on this graphic for the 50 news stories New : The Giant iTab / A big 50 article special

Spotlight on the Giant iTab / The first big 50 article special from theMarketingblog Read More »