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How to get the most out of your promotional staff – Sally Durcan, Hotcow

by on April 6, 2015 in Apps, Events, Events & Awards, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile Marketing, Pinterest, PR, Retail, Social Media, Twitter

Sally Durcan at  @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product.

The truth is that you may have the most amazing product in the world, but if you don’t have the right promotional staff on the front-line communicating your key brand messages, consumers will walk straight past your booth without a second glance.

Promotional staffing is an integral part of any experiential or product sampling campaign, and with the right team on board, you can potentially change people’s opinion of your brand, create life-long brand advocates, and drive sales.

How? By knowing how to get the most out of your promotional staff.

At Hotcow, have years of experience of sourcing promotional staff to help create memorable brand experiences, and along the way, we have figured out how to get the best out of them. Here are a few salient points to consider:


Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Their campaigns generate buzz through crowd participation, PR and content sharing.

Contact them on 0207 5030442 or email them  on

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