‘Women think they’re a four when they’re a ten’: Low confidence is biggest issue for career women, says Blippar US VP
‘Women think they’re a four when they’re a ten’
Special Issue
Dove’s new ad campaign has women choose which door to use. How about a third door that says: I Just Want Equal Pay
Dove's new ad campaign has women choose which door to use. How about a third door that says: I Just Want Equal Pay pic.twitter.com/X0XAMV2doh — Kristy Grant (@kristygee) April 9, 2015
Women for Women : The behaviour of real shoppers – beautiful or average? / Dove
Dove have some great videos on their YouTube page focussing on real beauty. For their latest video, Dove set up signs above doors in San Francisco, London, Delhi, Shanghai, and Sao Paulo. One sign said ‘beautiful’ and the other said ‘average’.
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Woman for Woman : Doll’s Housekeeping – the UK’s first and only doll’s house cleaning service
National housekeeping service Bright & Beautiful http://www.brightandbeautifulhome.com is to launch Doll’s Housekeeping, the UK’s first and only doll’s house cleaning service, which will be rolled out across the UK from 1st April 2015. The specialist doll’s house clean takes around
Why brands need to offer last minute inspiration in the run up to Mother’s Day
Here are some tips from Phuong Nguyen, eBay Advertising, for marketers capitalising on last minute Mother’s Day shopping Mother’s Day can often be a last minute scramble for shoppers but it’s still one of the biggest gift buying days of
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‘In Her Shoes’ Exclusive – Filmed interview with Nicole Yershon, Ogilvy / Contented Brands
‘In Her Shoes’ from Contented Brands on Vimeo. Apparently, almost half of women who work in the marketing industry have reportedly experienced sexism at some point. This is according to a recent survey by The Drum. In this series of 3-4 minute,
Women for Women : 21 women whose Instagram photos will amaze and inspire you
http://t.co/fGP69SsGNd 21 women whose Instagram photos will amaze and inspire you pic.twitter.com/oFl5IQHDvX — Will Corry (@slievemore) March 9, 2015
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Women for Women : “Why is it so hard to see black and blue”
The Salvation Army has utilised the popularity of ‘The Dress’ debate to launch a visceral campaign against domestic violence. The charity has produced an image portraying a young woman covered in bruises, wearing a white and gold version of the
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Women for Women : Dear John
The general trend will come as no surprise, but sometimes a stat can really hammer things home. From Upshot: Fewer women run big companies than men named John. Check out the Glass Ceiling Index. Women for Women articles in theMarketingblog
FMCG Brand Managers – Engage digital mums offline at Blog Brunch Events
Engage digital mums offline at Blog Brunch Events with your brand – @sallytalktomums Talk to Mums (www.thedrum.com) Date: 24 April, 2015 Location: Central London, HolbornTime: 10am – 2pmTopic: Healthy, Happy Families Event Overview: Introducing mums to… Read MORE
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