Here’s industry reaction to the news that the House of Lords has recommended digital industry bodies must be given more power or face government legislation. Following a six-month long enquiry into the UK advertising industry,the House of Lords has recommended […]
House of Lords urges digital industry to fully commit to JICWEBS or face legislation Read More »
For more context, here’s the blog on the topic and here’s the full report. Analyzing terabytes of data behind the billions of impressions flowing daily through their platform, SEVEN, each quarter the PubMatic team identifies real-time developments in mobile advertising. This
Brand safety concerns help private mobile ad activity rise 75% Read More »
Oath has become the latest, and largest, publisher to be certified for brand safety by JICWEBS, following the likes of AutoTrader and Rightmove. According to UKOM, Oath has a combined audience of 32.6 million people in the UK or 65%
Oath becomes largest publisher certified for brand safety Read More »
Outlines what’s happened in year since launch of “IAB Believes” initiative One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital
Update about tackling the 5 biggest issues facing digital advertising Read More »
Leading ad businesses have committed to the DTSG’s Good Practice Principles, covering a significant proportion of the UK display market London, 17th December: The Digital Trading Standards Group (DTSG)* – a UK group comprising representatives of the entire digital display advertising market,
