With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign. Starring Gillette’s […]
Gillette’s Perfect isn’t Pretty Olympics film Read More »
Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch through Havas Media International Paris, against the account’s incumbent Carat
Havas Media Manchester lands multi-million pound Staples business Read More »
Seriously™ Strong Cheddar has launched a new campaign which celebrates 160 years of heritage through its farmers, graders and the Scottish cattle herds that contribute to its unique taste. Shot on location in South West Scotland where it’s produced, Seriously
FMCG : Seriously Strong explores rich provenance in new campaign Read More »
JCDecaux, the world’s largest Outdoor advertising company, The Automobile Association (AA) and GTN UK have launched a fantastic new campaign combining Out-of-Home (OOH) and Radio to reach the right audience at the right time. The campaign delivers premium large format
AA Combines Visual and Audio Advertising in Nationwide Campaign Read More »
Britain’s biggest energy supplier, British Gas, this weekend launches a pioneering new plan called FreeTime, giving customers free electricity between 9am and 5pm on Saturdays or Sundays. The innovative plans are made possible by smart meters and are a first
Wilbur returns to celebrate free electricity Read More »
Hive, a British Gas innovation, has today announced the launch of its new brand marketing campaign – entitled ‘Your Home Comes Alive with Hive’. Going live this week and next across radio, OOH, digital and print, the new campaign showcases
Hive shines a light on the connected home with new campaign Read More »
Last night London’s Blue Fin Building played host to the launch of the DMA Awards 2016, where the DMA also revealed its latest insight into what it takes and means to be an award winner. The research into the last
Awards are more than just a trophy, they deliver higher ROI too – ‘DMA research’ Read More »
Chambord, the premium French black raspberry liqueur from Bacardi Brown-Forman Brands, is set to launch its new brand campaign for the trade at this year’s Imbibe Live exhibition – Europe’s largest drinks trade event. Taking place on 4 – 5
New ‘just add Chambord’ campaign launches exclusively at Imbibe Live Read More »
MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.
MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch Read More »
A new report reveals that a fresh approach is needed in the development of advertising and creative campaigns that can successfully target different generations of men. New research findings from CreativeRace, a leading creative communications agency, show that gender perception
