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Get more out of your email marketing .. Gemma Baker, Click4Assistance

Get more out of your email marketing .. Gemma Baker, Click4Assistance

by on October 9, 2017

46 years ago the first ever email was sent by Ray Tomlinson. 7 years later in 1978, Gary Thuek dubbed as the ‘Father of Spam’ sent the first mass mailing promoting DEC machines to 400 users.

Fast forward to 2017 where millions of emails are sent every second, that’s a lot of personal and marketing communication transmitting through the internet!

With many marketing emails hitting consumers’ inboxes daily, how do you ensure they engage with your content?

UK live chat software provider, Click4Assistance, @C4AUK

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Special Offer  :  10,000 free emails per month for B2B marketing professionals

Special Offer : 10,000 free emails per month for B2B marketing professionals

by on September 6, 2017

Turn leads into engaged customers. 10,000 free emails per month. Exclusive to theMarketingblog

E-goi simplifies marketing: email campaigns, sms, push notifications and voice, all through an online multichannel platform. It is the solution to generate more and better business opportunities. [more…]

Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

Live chat software operated by humans: The safer option … Gemma Baker, Click4Assistance

by on August 15, 2017

What are your opinions of chatbots?

2017 hasn’t been a very good year for Facebook and their progress with chatbots. The end of February saw reports on the bots hitting a 70% failure rate, as they were lacking understanding of the interaction, resulting in a human representative having to step in. This caused the social media giant to scale back its AI ambitions.

The end of July also saw Facebook experience adverse results and having to shut down their experiment. The social media giant’s AI researchers were attempting to teach the chatbots how to negotiate, however the bots identified as Bob and Alice deviated from the scripted conversation and continued communicating in their own manner meant to imitate human speech. [more…]

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

How is technology changing the sales team? … by Gemma Baker, Click4Assistance

by on July 17, 2017

As we move further into the digital age there are four main B2B sales roles identified by Forrester Research that will be impacted by technology.

There will be a dramatic decrease in Order Takers; these will be replaced with self-service portals.

Take McDonalds as an example, when walking into one of their restaurants customers are now presented with self-service kiosks, where they can order via touch screens that are fully loaded with the fast food chain’s menu.

The only interaction with a customer service representative is when the buyer collects their food.

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Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

Will customer service lose the human touch? … Author Gemma Baker, Click4Assistance

by on June 21, 2017

10 years ago customer service was a very different concept.

Apple introduced the iPhone on 29th June 2007; now in 2017 it is not uncommon that businesses aspire to be as customer-centric as the technology giant.

Customers still expected great service however they weren’t in as much of a hurry as they are today, with demand for instant service growing.  “57% of online customers say they are very likely to abandon their purchase if they can't quickly find the answer to their question.”[1]

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The differences between messaging systems

The differences between messaging systems

by on May 13, 2017

When gurus are incorrect and have a massive audience soaking up their information, surely misleading hundreds and thousands of professionals can be damaging to their reputation and even their career if they follow blindly.

Recently a well-known marketing influencer wrote an article on live chat, one of their main examples within the content actually wasn’t live chat but another type of messaging system! After putting the research and effort into writing the blog, it’s understandable why my comment pointing out the misconception was removed.

Therefore this has spurred me to write about some of the different types of messaging systems available.

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DestinationSkin selects Vertical Leap as digital marketing agency

by on March 8, 2016

Vertical Leap, the award winning digital marketing agency, has been selected by DestinationSkin, the specialist advanced skin treatment clinics, to manage its SEO campaign in the UK.

Vertical Leap will work alongside DestinationSkin to develop their SEO and PPC strategy across the aesthetics market alongside its new pricing structure. [more…]

Buy a mailing list for direct mail, telemarketing & email campaigns / Electric Marketing

by on April 12, 2015

With around 200 companies offering mailing lists in the UK, choosing what's best for your campaign can seem daunting. This guide aims to help you through the maze, explaining terms used and offering advice to ensure that you don't get ripped off by one of the industry's infamous cowboys.

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How to automate email campaigns, generate hot leads for telesales departments and keep an up to date record of which customers have received each campaign / Liam Ryan, CallPro

by on November 11, 2014

Separate business systems which are unable to work in unison leads to inefficient and unproductive sales and marketing departments. With this in mind theMarketingblog talked with Liam Ryan - Head of Sales (EMEA), CallPro.

Read our latest six questions feature which is full of pointers on how to avoid your operation falling into the trap having 'separate business systems which are unable to work in unison'

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Printed marketing versus digital alternatives / Guest post by Sue Fenton

by on April 20, 2013

With the digital market becoming popular and at face value more cost effective than printed marketing, is it time to move on? Well for many businesses, it’s not necessarily clear that digital is always better. It may even be a business by business approach or a combination of the two that will get the most out of client’s attentions. [more…]