Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling. And
Sally Durcan at @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product. The truth is that you may
How to get the most out of your promotional staff – Sally Durcan, Hotcow Read More »
The great British high street has long been a staple arena for experiential marketing. From gluten free muffins, to the latest anti-ageing cream, brands fight fiercely to grab our attention with eye-catching product demos and product sampling campaigns.
How to use product sampling to get people talking : Sally Durcan, Hotcow Read More »
Sally Durcan of Hotcow writes … The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.”
Hotcow @Hotcow write …When done right, guerrilla marketing can really get you noticed at trade shows. Picture the scene: A scruffy, middle-aged man is dressed as a baby angel, with a lyre in one hand and a cigar in the
Guerrilla marketing can really get you noticed at trade shows / Hotcow Read More »
PR stunts work. Standing out from the crowd can be tough for any business. Even if your product is as good as anything already on the market, without word of mouth, it is difficult to get noticed. Luckily for you,
Let’s face it, we all love getting something for nothing, and most of us can’t resist a free sample of the latest designer perfume or new brand of chocolate; particularly when they are offered to us by friendly and knowledgeable
Product sampling can really work, but you need the right promotional staff / Hotcow Read More »
Product sampling is cheap It can be but it all depends on your brand value in the market place. If you are a well-known brand you can get away with low engagement and low cost product sampling. People already know
Yves Saint Laurent – creating bespoke beauty experiences for their customers – Hotcow http://t.co/56xFosNCZJ pic.twitter.com/O04tJJENP2 — Will Corry (@slievemore) February 12, 2015
FIAT’s latest guerrilla advertising campaign http://t.co/5Iz1XN7Gxy … pic.twitter.com/DM7KbVJcG8 — Will Corry (@slievemore) January 17, 2015
FIAT- Outdoor guerrilla projections that lit up the night sky / Hotcow Read More »
