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What retailers must be doing to encourage consumers to get spending again .. Philip Briffett, VoucherCodes

What retailers must be doing to encourage consumers to get spending again .. Philip Briffett, VoucherCodes

by on March 12, 2018

Following the new report from Visa recently that has revealed UK consumer spending has suffered its weakest start since 2012 please find comment from Philip Briffett at VoucherCodes on what retailers must be doing to encourage consumers to get spending again.

Philip Briffett, Senior Director of Partnerships at VoucherCodes, comments: “The latest data from Visa will make bleak reading for UK retailers who need to encourage consumers to get spending with them for the remainder of the quarter, or run the risk of not meeting targets.

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TwentyCi property report suggests Homemover market offers big opportunities for brands in 2018

by on January 12, 2018

Findings from a report published today by life event data company, TwentyCi, suggest that in 2018 there will be good opportunities for brands that typically benefit from consumers moving home – including furniture, interiors, home improvement & DIY, travel, garden products, finance and automotive.

The full TwentyCi Q4 Property & Homemover Report can be found at www.homemoverreport.com [more…]

Interactive 360 Virtual Storefront from TV3 Norway

Interactive 360 Virtual Storefront from TV3 Norway

by on December 16, 2017

A popular home redecoration show on the TV3 network called Eventyrlig Oppussing creates an interactive virtual storefront TV3 Norway (click to explore live) that allows viewers to purchase and learn more about the products seen in the show.

Learn MORE >>>>>> [more…]

Blunders : Charity accuses UK supermarkets of misleading customers

Blunders : Charity accuses UK supermarkets of misleading customers

by on December 15, 2017

Tesco faces legal threat over marketing its food with 'fake farm' names

Major UK supermarkets including TescoAldiAsda and Lidl are being urged to stop using controversial “fake farm” branding on own-brand meat products, with a food charity claiming they are misleading shoppers. [more…]

‘Fresh’ Research on Millennial Men  ….  Engage Research

‘Fresh’ Research on Millennial Men  ….  Engage Research

by on December 2, 2017

Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds

A new study into the hopes and aspirations of so-called Millennial Man - those born between 1987 and 2000 – has found that more than two thirds feel ‘brands’ are important as a way of expressing themselves to others, a majority feel they are unlikely to ever afford a house of their own and are desperate to earn a high salary when young to have enough to support their older self and family. .. Engage Research  [more…]

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

by on November 29, 2017

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”.

It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Aged 16-24, it is important to understand this group as they make critical decisions about their education, their political beliefs and the future they want to build.

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Breaking research : Retail to drive UK digital ad spend through 2018

by on August 30, 2017

The UK's largest industry sector for digital ad spending—retail—will drive the country's overall digital ad spending gains through 2018, according to eMarketer's first ever forecast of cross-industry UK ad spend. But retailers won't be alone in upping digital investment.

Among the five industries in the UK tracked by @eMarketer automotive, consumer packaged goods (CPG) and consumer products, financial services, retail and travel—retail will continue to lead in share of overall digital ad spend through 2018, aided by the largest spending gains among industries both this year and next.

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Movers and Groovers : Paul Moss joins VCCPme as Head of Data & Analytics

Movers and Groovers : Paul Moss joins VCCPme as Head of Data & Analytics

by on August 24, 2017

VCCPme has welcomed Paul Moss on board in the newly created role of Head of Data and Analytics.

Paul has over 25 years data and insight experience spanning industries including financial services, retail, telecoms and fundraising.

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Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS

Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS

by on July 28, 2017

Andrew Watts, Founding Partner at KHWS, the Brand Commerce agency

Retail is not shy of technology. Its adoption is often a necessity. However, whether it’s e-commerce platforms, back office inventory or mobile apps and optimisation, getting to grips with how to make technology work best and achieve good ROI in the retail space is no mean feat.

Digital is driving constant change in consumer behaviour, and coupled with a decline in retail footfall and spending, retailers are turning to disruptive technology such as VR and AR to keep pace with the change.

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Message for Millennials : Haagen-Dazs is trying to become cool again

by on July 13, 2017

General Mills’ Haagen-Dazs is trying to become cool again (was it ever thus? Take their word for it) with a new global campaign from Saatchi & Saatchi.

It’s aimed at those dreaded millennials. You can tell they’re millennials from their Cara-style eyebrows.

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