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Combined TV and digital ratings take a step closer … Verto Analytics

Combined TV and digital ratings take a step closer … Verto Analytics

by on October 11, 2017

Verto Analytics have announced it was named the winner of AGTT’s Screenforce Innovation Day, a competition to find the best audience measurement vendors for TV and digital measurement in Austria. Verto Analytics beat more than a dozen other projects to win a prize of €10,000.

The TELETEST (AGTT) consortium, which was founded in 2005, is currently commissioning a household panel with digital measurement methods to provide a representative report on the use of television and video in Austrian households. As of mid-2016, the panel consists of 1,628 Austrian households, representing a total population of 3,694,000 TV households. 

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Rovio’s IPO …  Angry Birds’ growth and relative popularity … Verto Analytics

Rovio’s IPO … Angry Birds’ growth and relative popularity … Verto Analytics

by on September 29, 2017

Rovio's IPO. We thought you might find these data and insights from Verto Analytics on Angry Birds' growth and relative popularity useful [Editor]

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Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

Facebook and Google account for one in every three and a half minutes of the time Britons’ spend online

by on August 10, 2017

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.

The study, from measurement firm Verto Analytics, British adults accumulate 42.7 million days a month across Google properties – primarily search, YouTube and Gmail – the equivalent of more than 1 in every 6 minutes (17%) of UK internet time. Around 11% of time (28.4 million days) is spent on Facebook-owned properties which include WhatsApp and Instagram. [more…]

Netflix earnings call: user & engagement trends … contextual data from Verto

Netflix earnings call: user & engagement trends … contextual data from Verto

by on July 18, 2017

Wall Street sell-siders are expecting to report earnings of $0.16 per share on revenues of $2.76 billion for the June quarter. Consensus estimates for the current quarter ending in September are for earnings of $0.23 per share on revenues of $2.87 billion.

However, Netflix is a subscriber additions story more than earnings and revenue numbers per se. For the June quarter, Wall Street is currently expecting Netflix to have added 630,000 subscribers stateside and 2.6 million new subscribers overseas. Last year, at the same quarter, Netflix added 162,000 subscribers domestically.

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Growth of personal assistant apps ‘spotty and sluggish’

Growth of personal assistant apps ‘spotty and sluggish’

by on July 13, 2017

Latest : The use of personal assistant apps on mobiles is stagnating / even decreasing, partly as people start to use standalone home devices such as Amazon’s Echo.

It shows people are still exploring how to use AI-driven services as replacements for regular online activities and it’s not going to be clear for a while the best way for companies to exploit this area.

The report, “Rise of the Machines: How AI-Driven Personal Assistant Apps Are Shaping Digital Consumer Habits” is available here.

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Publisher’s cross-device audience problems solved – Audience Profiles

by on June 13, 2017

One of the major issues publishers face today is understanding their audience across different devices and showcasing it to agencies and advertisers. However a first-of-its-kind offering promises to solve this problem by measuring people’s cross-device behaviour from a single source.

This method gives publishers an accurate picture of their unduplicated audience across devices, unlike audience measurement solutions originally built to measure media behaviour from a single device or ones that rely on tagging which are no longer relevant in the cross-device age. [more…]

Which devices dominate what behaviour?

Which devices dominate what behaviour?

by on June 2, 2017

Study reveals sectors most dominated by different devices

Reveals behaviour that indicates where media owners and buyers should focus their attention

A study measuring the cross-device behaviour of nearly 5,000 UK adults reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.

The Verto Analytics study shows that the health/fitness sector – such as Fitbit and the NHS – is the most dominated by smartphone usage. Smartphones account for 82% of the time people spend visiting health/fitness sites and apps. People/family/lifestyle sites – such as Netmums and BBC Good Food – are the next most dominated by smartphone usage (69%) followed by sports (63%).

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New mums are much more connected – Verto Analytics

by on March 26, 2017

New mums (those with at least one child under 18 months) have higher device ownership across every digital device compared to the general population. They have an especially high rate of smartphone ownership (96%) compared to just 71% of the total population.

They also index particularly high on home entertainment devices such as video game consoles, smart TVs, and streaming media players.

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