TheMarketingblog

Will Corry

Brand’s video messaging : New video format launches that works across multiple screens

A new video format is launching that means any video ad can now automatically be placed on the most effective screen – brands no longer need to create a different video format for computers, tablets and smartphones. 

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Movers and Groovers : Bauer Media appoints Victoria Foster as Digital Commercial Director

Bauer Media UK, home to influential multi-platform brands such as heat, KISS, Grazia, Empire, The Debrief and Absolute Radio, has today announced the appointment of Victoria Foster as Digital Commercial Director. The appointment comes on the back of significant growth

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Find out what effects the latest changes to the CAP Code will mean for your next promotion

On the 30th April 2015 the Committee for Advertising Practice (CAP) announced changes to the Sales Promotion section of the CAP Code. These changes will have a material impact on the way UK brands have to run their promotions, especially

Find out what effects the latest changes to the CAP Code will mean for your next promotion Read More »