TheMarketingblog

Will Corry

adconnection – the latest campaign for Maplin across TV and digital

adconnection – the latest campaign for Maplin across TV and digital http://t.co/u1hT5tiO3J … pic.twitter.com/6rhiR8e0i0 — Will Corry (@slievemore) May 2, 2015

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Total Attribution allows Data2Decisions to rigorously evaluate the whole media mix and help clients understand the consumer journey

Data2Decisions, the global marketing effectiveness consultancy, today announces the launch of a new modelling approach, Total Attribution, across its global network to measure and optimise all media and quantify how media influences the consumer journey to drive sales.

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Content Commerce : Styla allows brands to create a print-style magazine online in a matter of minutes

Content marketing platform Styla announces €2.5m seed funding to help make everyone a magazine publisher “I wanted to get in touch to introduce you to Styla, a content marketing company that is impressing fashion companies including LVMH. Styla’s patent-pending technology

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Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend

Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques

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Events : How multichannel marketing automation can easily teach your old dog some new, impressive tricks to engage customers and boost sales!

Your email marketing will die alone – unless it goes multichannel This Thursday April 30 at 10.30 am Tiago Oliveira from E-goi will be talking about multichannel marketing automation at MWL 15.

Events : How multichannel marketing automation can easily teach your old dog some new, impressive tricks to engage customers and boost sales! Read More »