World
Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report.
It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing.
Latest: The Economist has operated a cheeky marketing stunt where it sent an ad van in circles around Westminster to epitomise the government’s stance on Brexit.
Brand consultancy The Clearing has created a brand for revolutionary ecommerce shopping service Ownable, launching in September 2018 with TI Media.
The partnership between TI Media and Ownable allows readers to place orders for products they see featured in the pages of magazines, and launched with the October 2018 issue of Livingetc.
It will be available with the November issues of Ideal Home, Style at Home, Homes & Gardens and Country Homes & Interiors.
As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV will be hosting a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet.
Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP UK have created a campaign using innovative technology to give TV fans a live virtual walk along the red carpet and spot their favourite attendees; all at the touch of their mobile devices. [more…]
As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge.
Created by RAPP UK , the baby-on-board style badges are designed to celebrate and recognize the runner’s achievement and encourage commuters to offer a seat to tired marathon runners the day after the race. Badges will be handed out at the Virgin Money London Marathon Expo on 20th & 21st April, ready for all marathon running commuters to wear on Monday when their legs are at their weakest and the post-race adrenaline has faded. [more…]
Nature Valley's 'perfectly timed' tennis tie-up delivered a 20% uplift in sales .. https://t.co/1aUga4Hq9R pic.twitter.com/PSi0bMiESy
— Will Corry (@slievemore) December 4, 2017
British companies froze their marketing budgets during the third quarter amid rising uncertainties about the economy as the UK looks to exit the European Union, a survey showed last Wednesday.The IPA Bellwether report showed that near 70 percent of its survey panel recorded no change in marketing budget since the second quarter. Rising inflation - driven largely by the pound's fall since last year's vote to leave the European Union - has squeezed household incomes, causing broader economic growth to slow.
The rise in popularity of people watching online video means advertisers spent more on video ads than banner ads for the first ever time, according to the latest PwC/IAB Digital Adspend study. [more…]
Trump : 'We Are Not Nation-Building Again, We Are Killing Terrorists' https://t.co/0SZIiobYoq pic.twitter.com/pkW1j1JaRJ
— Will Corry (@slievemore) August 22, 2017
UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role.
Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal's 2-0 FA Cup victory on Monday.
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
In today’s digital era, businesses have come to rely upon digital solutions and modern technology for their day to day operations. Many would struggle and operations could even grind to a halt without IT solutions and facilities.
Transmission lines are used for the transmission of power over relatively long distances, from powerhouses to the substations
Architecture can affect mood. A wide-open space can be impressive but also demoralizing, if it makes the person feel insignificant.
Laughter Spot : "The one about the old golfers"
There’s no denying the fact that addiction of any kind takes a big toll on a person’s health. More than 100 million people in the world are currently suffering from some form of addiction.
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.