TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Film

Brand affiliation : Summer movie season – who ruled the roost? … 4C Insights

Summer movie season has reeled in more than $11bn worldwide at the box office this year, but who ruled the roost? With so much noise being created around big blockbuster releases including Dunkirk and Baby Driver, it’s easy to think […]

Brand affiliation : Summer movie season – who ruled the roost? … 4C Insights Read More »

This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape

Warner Brothers has been in the throes of promoting Christopher Nolan’s “Dunkirk,” which depicts the storied evacuation of Allied soldiers from the eponymous region in the North of France during World War II. The marketing includes an insanely long trailer that

This immerse WebVR game puts players in the shoes of a pair of soldiers trying to escape Read More »

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment

OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience Read More »

Amazon Video offers promo film-makers £30,000 prize fund / The nominations have been revealed for the PromaxBDA UK Awards 2016 sponsored by ENVY Post Production

Amazon Video offers promo film-makers £30,000 prize fund https://t.co/REAUJ9v22d Please Retweet pic.twitter.com/rmhMULNtY4 — Will Corry (@slievemore) October 7, 2016

Amazon Video offers promo film-makers £30,000 prize fund / The nominations have been revealed for the PromaxBDA UK Awards 2016 sponsored by ENVY Post Production Read More »

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry. The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film Read More »

Video : Bridget Jones is back – 100 percent pregnant and only 50 percent sure who the father is

British publishing executive Bridget Jones is back for a third installment of the series based on the fictional columns of Helen Fielding. “Bridget Jones’s Baby,” directed by Sharon Maguire, finds Bridget (Renée Zellweger) forty-something and single after her divorce from

Video : Bridget Jones is back – 100 percent pregnant and only 50 percent sure who the father is Read More »