Shaken & Stirred - Influential Brand Profiling and Positioning

Pearl & Dean pays homage to the unseen heroes of cinema with epic ‘Tumbleweed Trainer’ film

Brothers and Sisters is back in cinemas with a new epic spot for Pearl & Dean celebrating the unseen heroes of the film industry.

The tongue-in-cheek film, aims to celebrate the unseen heroes of the film industry and tells the story of an enigmatic woman who trains tumbleweed to roll across the screen at precisely the right moment during a western shoot out.

‘Tumbleweed Trainer’ is presented as a spoof 1950s documentary film about the making of a western. The two-minute long film follows the tumbleweed trainer on the set of a western called Duel of Desire as she goes through the arduous and often solitary task of whipping her tumbleweeds into shape. She is described by the narrator as “a lady no self-respecting director could do without”.

‘Tumbleweed Trainer’ is inspired by a long lost behind-the-scenes documentary about the making of The Searchers, the 1956 John Ford western starring John Wayne.

Brothers and Sisters ensured that a high level of authenticity was applied to every aspect of the ‘Tumbleweed Trainer’ shoot. Playing homage to the classic era of the Western film genre, the ad is shot in 16mm and 35mm film and the team used vintage recording equipment, including microphones from the 1940s, to make the voiceover.

The score was recorded by a real orchestra and the 1950s set workers were allowed to smoke on screen. Music Company : Steph Perrin- Felt Music

The film was directed by thirtytwo (aka Dylan Southern and Will Lovelace) through Pulse Films.  Amongst their work, thirtytwo’s definitive film about iconic British band Blur (“No Distance Left to Run”) was nominated for a Grammy award

‘Tumbleweed Trainer’ (#tumbleweedtrainer) launches on Friday 23rd September on Pearl & Dean cinema screens and online, including Pearl & Dean’s digital channels.

The ‘Tumbleweed Trainer’ ad follows Pearl & Dean’s ‘Back of the head’ campaign last year, also celebrating cinema’s unsung heroes and created by Brothers and Sisters, in which Chad Jackson, the fictitious back-of-the-head actor, is given his moment in the spotlight.

Brothers and Sisters
Campaign: Pearl and Dean
First Air Date: 23rd September
Client : Pearl and Dean
Brand : Brand
Creative Agency : Brothers and Sisters Creative Ltd
Campaign name : Tumbleweed Trainer
Launch : 23rd Sep 2016 cinema
Excecutive Creative Director : Andy Fowler
Creatives : Manu Souto Diaz and Gonza Delgado
Media Planning and Buying :
TV Producer : Ashlie Hutber
CEO : Matt Charlton
Business Director : NA
Account Manager : NA

Director : Thirty Two
Production Company : Pulse
Production Company Producer : Shirley O’Connor
Director of Photography : Ray Coates
Editor : Billy Mead
Editing House : Ten Three
Post Production/VXF : Time Based Arts
Post Producer : Tom Johnson
Music Company : Steph Perrin- Felt Music
Sound Company : Wave Studios
Sound Designer : Dugal Macdiarmid

Andy Fowler, Executive Creative Director at Brothers and Sisters, said: “When we came across the story of the tumbleweed trainer we could scarcely believe such an important cinematic figure was so unknown. It’s with huge pleasure we are finally able to give her the credit she so richly deserves.”