Marketing budgets are continuing to rise, according to a survey of marketing executives by Gartner, Inc. The survey showed that marketing budgets increased to 12 per cent of company revenue in 2016, from 11 per cent in 2015. Fifty-seven per cent of marketing leaders surveyed expect their budgets will increase further in 2017.
However, 14 per cent of marketers say they are bracing for budget cuts, up from 3 per cent just two years ago. [more…]
Join James Brooke, CEO and Mo Syed, Head of User Experience at Amplience as we explore consumer psychology and show best practice / Internet Retailing 2012