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Gartner Survey reveals marketing budgets increased for third consecutive year

Gartner Survey reveals marketing budgets increased for third consecutive year

by on November 9, 2016

Marketing budgets are continuing to rise, according to a survey of marketing executives by Gartner, Inc. The survey showed that marketing budgets increased to 12 per cent of company revenue in 2016, from 11 per cent in 2015. Fifty-seven per cent of marketing leaders surveyed expect their budgets will increase further in 2017.

However, 14 per cent of marketers say they are bracing for budget cuts, up from 3 per cent just two years ago. [more…]

Smartphone shopping in-store – connecting digital commerce with bricks and mortar / Dan Hartveld, Red Ant

by on April 16, 2013

Dan Hartveld, Red Ant’s technical director writes  ..  As mobile continues to be a hot topic for everyone – tech pundits, brands and industry mavens – there’s still a question over exactly how consumers use their smartphones when they’re out shopping. We all think they’re doing it, we feel in our collective gut that they’re going to do more of it as digital commerce and multichannel experiences get better.

But are consumers actually getting out their smartphones in-store and using them to compare, share and buy?

The short answer is yes, they are – but it’s currently a fringe activity which has yet to realise its full potential as a revenue driver. [more…]

‘Let me entertain you’ – Smart ways for Retailers and Brands to drive AOV and ROI across multiple channels at Internet Retailing 2012

by on September 6, 2012

With mobile set to dominate digital commerce, and Facebook 'Likes' very 'yesterday', see how leading retailers are creating experiences across their channels that drive engagement, AOV and ROI.

Join James Brooke, CEO and Mo Syed, Head of User Experience at Amplience as we explore consumer psychology and show best practice / Internet Retailing 2012

[more…]