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First results of English Premier League .. exclusive article

First results of English Premier League .. exclusive article

by on October 23, 2018

In the new season of the championship of England, fans have already seen quite a few unexpected results.

One of the main disappointments at this stage is Manchester United, that not only does not fight for the first place, but also runs the risk of being kicked out of the Champions League altogether.

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Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

by on May 16, 2018

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for.

The growth in players usage of Instagram has enabled an evolution in the way fans and players interact and build relationships, and this has been a key factor in the rise of ‘Player Power’.

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Everything you need to know about this summer’s football tournament in Russia

by on May 16, 2018

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Make the most of the World Cup: Are you match fit for 2018?

by on April 8, 2018

Are you really ready to capitalise on the biggest football event of the summer?

At TBK Group we’ve put together a guide to help your campaigns hit the target without falling foul of the world’s most famous tournament’s strict sponsorship rules. [more…]

Fans cause chaos at West Ham game : “Atmosphere at London Stadium was horrible”

by on March 10, 2018

West Ham have launched an immediate inquiry after supporters invaded the pitch during Saturday's 3-0 home defeat by Burnley in the Premier League.

At least two fans went onto the pitch after Burnley took the lead - with one approaching United's Mark Noble. [more…]

Southampton FC reveals new fan-first digital platform created by Delete

by on October 17, 2016

Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]

Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

by on September 27, 2016

As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens.

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Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

by on August 15, 2016

Today, Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive [more…]

Match of the Day magazine launches free fantasy football game and football league ladders chart

Match of the Day magazine launches free fantasy football game and football league ladders chart

by on July 27, 2016

Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches.

Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, allowing readers to update the tables for the Premier League, Championship, League One, League Two and the Scottish Premiership.

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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