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Southampton FC reveals new fan-first digital platform created by Delete

by Clare on October 17, 2016

Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]

Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

Lay’s launch ‘Cheer for your favourite’ UEFA Champions League campaign

by James on September 27, 2016

As the UEFA Champions League kicks off, Lay’s is launching an innovative 360 marketing campaign to engage fans across Europe and encourage customers to show their support by cheering for their favourite team. The campaign encompasses PR, experiential, ATL advertising, digital out of home, retail point of sale and a unique Snapchat lens.

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Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

by James on August 15, 2016

Today, Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive [more…]

Match of the Day magazine launches free fantasy football game and football league ladders chart

Match of the Day magazine launches free fantasy football game and football league ladders chart

by James on July 27, 2016

Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches.

Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, allowing readers to update the tables for the Premier League, Championship, League One, League Two and the Scottish Premiership.

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Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

Why relevance should win over revenue in shirt sponsorship : Get Me Media’s Pete Davis

by James on July 7, 2016

Earlier this year the NBA recently announced it was allowing its basketball franchises to attract shirt sponsors for the first time, Get Me Media’s Pete Davis hopes they won’t follow the football route and only sell to the highest bidder.

For years, the big US sports franchises – basketball, American football, baseball, ice hockey, etc – have protected their first-team shirts from sponsorship. There have been plenty of deals elsewhere, including individual player endorsements and practice shirt sponsors, but the main shirts have remained sacrosanct, unsullied by commercial forces.

But it’s clear that times are changing, with the recent news of the NBA opening up basketball team shirts to sponsorship.

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New research reveals Euro 2016 social video trends of TV advertisers

New research reveals Euro 2016 social video trends of TV advertisers

by James on June 28, 2016

Simon Bibby at Burst Insights writes ....

It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post,  http://bit.ly/294vth5

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Rustlers release football anthem for the Euros, sung by Chesney Hawkes and Peter Shilton

by James on June 14, 2016

On the off chance England gets knocked out of the Euros (yet again), Rustlers, the hamburger brand, is releasing its own heart pounding, spirit-rousing and, frankly, completely realistic, factually accurate and logically sound, football anthem.

The anthem is sung and performed by the one and only Chesney Hawkes and, the most capped England player of all time, Peter Shilton OBE. [more…]

Adidas gets one shot at World Cup glory with Five by Five

Adidas gets one shot at World Cup glory with Five by Five

by James on June 14, 2016

The Challenge ... With Coty looking to relaunch its adidas Sport Sensations anti-perspirant in 2014, all eyes were on the upcoming World Cup.

Many brands were looking to piggy-back the event, so the Adidas body care brand had to come up with a strategy that would cut through the noise and really engage with the football obsessed 15-24-year-old male target audience.

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Arena Media forges Domino’s and LADbible partnership for Euros Fans

Arena Media forges Domino’s and LADbible partnership for Euros Fans

by James on June 13, 2016

Arena Media has forged a content partnership with Domino’s and The LADbible to join the living rooms of football fans across the nation in a ‘Gogglebox’ style with a series of films as they watch the UEFA Euros 2016.

Launching on Saturday, 11th June as the first match kicks off, the series of five shorts will feature fans watching the Euros and sharing in their reactions to the action as we follow the journey of the footballing home nations. Content focuses on the viewers as they support their teams from the comfort of their living room.Influencers and celebrities such as Wretch 32 will also be watching the Euros matches unfold and LADBible viewers can share in their reactions from around the country.

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ESI Media partners with 888sport.com for Euro 2016 activity

by James on June 10, 2016

ESI Media has announced a multi-platform partnership with 888sport.com across the London Evening Standard and The Independent. Activity is built around 888sport’s sponsorship of ESI [more…]