Internet Advertising Bureau
The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.
For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices
"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."
In UK, online sales through price comparison websites drove about 10% of all ecommerce retail sales, according to recent statistics.
- Nearly four in ten UK households bought a tablet in the last year
- Banking/finance is area of people’s lives most affected without the internet
- Display hits largest ever share of the digital ad pie – 32%
- Mobile accounts for 23% of digital ad spend and 56% of social media spend
- 87% of UK marketing leaders believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015
- Newly published report ‘Unlocking the value of real-time for OOH advertisers’ reveals challenges to activating real-time in DOOH at scale
Interesting findings- for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design with 24% of the top 100 advertisers, such as Sky, Sainsbury’s, Disney and Chanel, having a responsive site. www.iabuk.net
London Wednesday 23rd April 2014: Research released today by the Internet Advertising Bureau (IAB) UK @IABUK reveals that 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However, there have been changes in the last 6 months as a previous study from IAB UK (August 2013) revealed that 42% of the top 100 advertisers did not have a mobile web presence*. Today’s announcement gives the first insight into European trends in mobile optimisation and reveals that over half (54%) of sites across Europe (including Italy, Spain, Germany, France and the UK) are now mobile ready.