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The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by Will Corry on September 23, 2015

IAB UK CENTRALISES MOBILE WITH MERGING OF BOARDS

The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices

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Research : Online display ads programmatic’s share has risen from 28% to 45% in a year and is now worth almost £1bn

by Will Corry on June 29, 2015

The IAB UK's second annual study on how online display ads are bought, reveals that programmatic's share has risen from 28% to 45% in a year and is now worth almost £1bn.

"...the general perception among media owners is that online retailers, telecoms and finance brands are allocating the highest proportion of display spend to programmatic."

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Cashback websites research : UK shoppers spent £16.5billion through ‘deal’ websites in 2014

by Will Corry on May 4, 2015

In UK, online sales through price comparison websites drove about 10% of all ecommerce retail sales, according to recent statistics.

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Average household owns 7+ internet-devices, drives online adspend up to record £7.2bn / Internet Advertising Bureau UK

by Will Corry on April 9, 2015

THE AVERAGE HOUSEHOLD NOW OWNS 7.4 INTERNET DEVICES –

DRIVING DIGITAL AD SPEND UP 14% TO RECORD £7.2BN

  • Nearly four in ten UK households bought a tablet in the last year
  • Banking/finance is area of people’s lives most affected without the internet
  • Display hits largest ever share of the digital ad pie – 32%
  • Mobile accounts for 23% of digital ad spend and 56% of social media spend

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‘Unlocking the value of real-time for OOH advertisers’ / Posterscope survey

by Will Corry on January 12, 2015

Study reveals grand ambition for real-time DOOH among marketers

  • 87% of UK marketing leaders  believe real-time DOOH would enable more targeted advertising for their brands, with 72% planning to run a real-time DOOH advert in 2015
  • Newly published report ‘Unlocking the value of real-time for OOH advertisers’ reveals challenges to activating real-time in DOOH at scale

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Exponential to be headline sponsor of IAB Engage 10th anniversary

by Will Corry on April 30, 2014

Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers including Bill Gates and Lord Puttnam.

It garnered nationwide coverage as Gates pronounced that ‘the future of advertising is the internet’. Last year’s event attracted more than 800 advertisers, agencies, media owners and tech companies.

Engage 2014 is being held at the Barbican Theatre, London on the 15th October.

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Digital Trading Standards Group: Exponential passes 1st stage in certification

by Will Corry on April 25, 2014

Exponential Interactive @exponentialinc has passed the first stage in achieving certification from the Digital Trading Standards Group (DTSG) which aims to prevent ads being served next to inappropriate or illegal content online.

This stage is an ABC audit confirming that Exponential’s ad network has passed five brand safety protocols required by ISBA (the voice of British advertisers) and agency body, the Institute of Practitioners in Advertising @IPA_Updates (IPA). 

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Research shows one in three of the top 100 UK advertisers have no mobile web / IAB UK

by Will Corry on April 23, 2014

IAB UK launches first European mobile optimisation study

Interesting findings-  for example 36% of top 100 brand sites in the UK do not have sites optimised for mobile. However the UK demonstrated the highest score with regards to responsive design with 24% of the top 100 advertisers, such as Sky, Sainsbury’s, Disney and Chanel, having a responsive site. www.iabuk.net

London Wednesday 23rd April 2014: Research released today by the Internet Advertising Bureau (IAB) UK  @IABUK reveals that 36% of top 100 brand sites in the UK do not have sites optimised for mobile.   However, there have been changes in the last 6 months as a previous study from IAB UK (August 2013) revealed that 42% of the top 100 advertisers did not have a mobile web presence*. Today’s announcement gives the first insight into European trends in mobile optimisation and reveals that over half (54%) of sites across Europe (including Italy, Spain, Germany, France and the UK) are now mobile ready.

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Events : Don’t miss out! Register for Affiliate Management Days London 2014 – save £400.00.

by Will Corry on January 29, 2014

Affiliate Management Days London

Speakers - May 13-14, 2014 – Chelsea Football Club How Much Does it Cost?


Full details are available at www.amdays.co.uk Our London 2014 conference will focus on performance marketing’s most pressing cutting-edge issues and questions. Being the ‘go-to’ source of information and inspiration for advertisers, agencies, and affiliate programme managers, we will discuss the current state of the industry, most recent market studies, trends and opportunities to explore.

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Research / IAB: Banking and text messages top mobile privacy concerns

by Will Corry on November 26, 2013

Mobile banking and content of text messages ranked ahead of app and internet usage as top mobile data privacy concerns for UK smartphone owners

• 75% of smartphone owners want companies to be really clear about the data they hold

• 39% of smartphone owners would expect many mobile services to disappear without advertising [more…]