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“8 top tips for outstanding on-pack promotions” / PromoVeritas

“8 top tips for outstanding on-pack promotions” / PromoVeritas

by on July 19, 2016

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on point.

1.    Have more than one Star Prize – If someone wins your big prize early on in the campaign it could lose momentum. It is generally best to go for a small number of star prizes alongside a large number of lesser value ones so that you have more winners, and plenty of happier customers. [more…]

Greene King is offering IPA fans the chance to win stateside trips

by on July 25, 2015

Drinkers of Greene King’s East Coast IPA, the latest addition to the Greene King IPA family, will be in with the chance to win one of three stateside trips this summer. Three holidays to Boston, Washington D.C. and New York, worth £4,000 each, are up for grabs after the competition launched on Greene King’s East Coast IPA, IPA’s Facebook page at the end of June.

East Coast IPA is the focus for this major on and off trade promotion to celebrate the beer’s fusion of American hops with the easy-drinking refreshment of classic British pale ales.


Shopitize : FMCG’s can test the power of mobile couponing for free / Exclusive couponing offer

by on September 27, 2012

Shopping innovator Shopitize ( is poised to shake up the retail industry with the launch of an exclusive couponing offer in early October.

For the first time in UK shopping, FMCGs will be able to switch to mobile couponing instead of paper-based couponing with no financial risk and truly understand the sheer power of this emerging business channel.

FMCG's wishing to discuss joining the Shopitize mobile couponing service should call Shopitize’s business manager Richard Lee on 07946 394 812, email [more…]