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Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

Grocery loyalty being at a low, no supermarket can afford to sit on the side-lines, especially when targeting women shoppers .. Valassis Limited

by James on December 13, 2016

Supermarket loyalty is decreasing.  Just 12 per cent of shoppers claim loyalty to just one supermarket brand, with most (70 per cent) shopping across 2 – 3 different stores, a significant decrease from 22 per cent of shoppers in 2014.  This is according to a survey by Valassis Limited, the UK’s largest coupon and voucher services provider.

There is even less loyalty during the festive season, particularly among female shoppers, with just 10 per cent of women stating they would not shop away from their main regular supermarket.

Promotional offers are the deciding factor behind where the Christmas supermarket shop is done, with half of all women surveyed declaring they would switch supermarkets in order to use coupons or vouchers, although only one third of men say they are persuaded by such deals.

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Valassis Retail Research : The preferred promotional mechanic is money off product coupons, favoured by 61% of shoppers

by Will Corry on December 20, 2012

Retailers cannot count on customer loyalty this Christmas, what consumers want is a good deal.

A survey of 1000 consumers nationwide by Valassis www.valassis.co.uk shows that a mere 6 per cent of shoppers would remain loyal to their supermarket of choice if other retailers were advertising better offers. [more…]

FMCG News : Kellogg’s and United Biscuits trial Shopitize’s unique mobile couponing service

by Will Corry on November 13, 2012

Shopitize today announces that Kellogg’s and United Biscuits have become the first brands to sign up and trial its unique brand-to-consumer cashback mobile couponing service.

An exclusive group of 1,000 plus savvy shoppers in Britain will start to receive great deals from Kellogg’s and United Biscuits on the 14th November when the couponing service goes live.

Kellogg’s and United Biscuits exclusive deals for Shopitize users include some of the nation’s favourite products, specifically McVities Jaffa Cakes, Kellogg’s Special K, Crunchy Nut and Coco Pops breakfast cereals, Pringles and Special K Cereal Bars. By taking advantage of these offers through the Shopitize platform, they’ll save up to 50% from standard retail prices.  http://shopitize.com/

"Shopitize Ltd is set to revolutionise the way consumers and brands interact in the UK"

TheMarketingblog

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