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The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board

by on September 23, 2015


The Internet Advertising Bureau (IAB) UK has taken the bold decision to merge the IAB Board and Mobile Board to put mobile at the centre of everything the trade body does.

For the last six years, both groups have played a pivotal role in setting the strategy and direction of the IAB across online and mobile. The board merger reflects the growing importance of mobile to the digital industry as smartphones and tablets are now the most commonly used internet enabled devices


Cut the fluff: how marketers can be taken seriously in the boardroom / Marcus Harper,Quantcast

by on May 24, 2014

Boardrooms continue to slash marketing budgets when the going gets tough, and commercial teams still mistrust marketing communications as being “fluffy.”

However smart organisations are fast acknowledging that investment in digital data is integral to increasing sales, says Quantcast’s recently appointed Head of International Client Development, Marcus Harper.

A few years ago, when I first started working for a car manufacturer I accepted that our cars were marketed at consumers through TV and radio because that’s where the buyers were. Why else would you spend millions of pounds on prime-time spots, extolling the family virtues of the marque or targeting the aspirations of the self-made professional that wants a status car? [more…]

First brand safety kitemarks issued in UK to reduce online ad misplacement

by on May 1, 2014

The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.

The kitemarks have been awarded by the UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading.

The companies receiving the kitemark have all had their advertising misplacement policies and processes reviewed by an independent third party. Alongside the 9* kitemarks issued today a further 7** organisations have committed to undergo independent verification within 6 months.


ad:tech London, M&S, RadiumOne, Digital agency e3, Jaeger, Mobile Marketing Live, Alamo, Quantcast, Virgin Holidays, ‘Unleash your Mojo’, theMarketingblog

by on May 4, 2013


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Events : Accepting speaker submissions for ad:tech London | TheMarketingblog

Call for papers... Europe's leading event for staying ahead of the latest interactive media, advertising and marketing trends. Join us this year



Alamo appoints Quantcast for real-time advertising campaign

by on May 2, 2013

Alamo Rent A Car has appointed Quantcast to launch its real-time online advertising campaign as part of a wider marketing strategy to boost rentals in key European, Middle East and African markets. The campaign will be managed centrally from London.

The campaign will primarily target EMEA-based residents travelling to the USA and will go live in early May. The appointment comes as part of Alamo’s growth plans for 2013 which include a greater use of targeted direct response marketing activities to ensure the return on advertising spend is maximised.


Quantcast / Finally, marketers/publishers get direct traffic data for web, mobile web & apps

by on March 22, 2013

Quantcast Introduces Cross-Platform Measurement with Measure for Apps

The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature of everyday life; in fact it is projected that by the end of 2013 the number of mobile devices will exceed the number of people on earth and close to two million apps will be available across the Apple App Store and Google Play.

Accurate measurement across all platforms is crucial for publishers and developers to effectively gain insight into and monetize their audiences.  Quantcast Measure for Apps