adconnection is proud to be supporting ADOT.COM in their mission to empower the homeless by delivering a tailored TV solution to help raise awareness for the Amy Winehouse Foundation.
adconnection, the independent media agency based in London, has welcomed Cathy McPherson as director. With over 28 years’ experience in the media world, McPherson founded All Response Media in 1995.
Formerly working as an independent consultant, McPherson has recently been instrumental in refreshing the adconnection brand. She’s helped to evolve its positioning to centre on ‘connected thinking and results’, uniquely combining intelligent and creative planning skills and techniques with data analytical, response and insight skills to deliver stronger brand engagement and sales.
McPherson’s appointment comes at a time when adconnection is growing and evolving around the huge changes in the media landscape. Developments include strengthening the online and data teams, following the recent appointment of Simon White from Rapp, and addressing the increasing need for device planning across different screens and the more sophisticated engagement planning across social and mobile growth.
Adconnection is launching its first multi-media campaign for Lucky Pants Bingo.