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Media Planning : The best of the adconnection articles from theMarketingblog

by Will Corry on March 2, 2015


The best of the adconnection articles from theMarketingblog - enjoy

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adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation

by Will Corry on February 26, 2015

Latest : adconnection team up with ADOT.COM in support of the New Horizon Youth Centre and the Amy Winehouse Foundation in new TV campaign.

adconnection is proud to be supporting ADOT.COM in their mission to empower the homeless by delivering a tailored TV solution to help raise awareness for the Amy Winehouse Foundation.

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adconnection has launched Pharmacare’s Calamari Gold in a £110k TV campaign

by Will Corry on September 11, 2014

adconnection, the leading media planning and buying agency, has launched Pharmacare’s Calamari Gold in a £110k TV campaign which is the first of its kind in the UK.

Having previously launched a number of Pharmacare brands on TV with great success, @adconnectionUK identified TV as the medium of choice; with insights from audience research highlighting TV as the perfect media to build credibility and familiarity with the upmarket audience.

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Movers & Groovers : Cathy McPherson joins leading media independent, adconnection, as director

by Will Corry on February 5, 2013

adconnection, the independent media agency based in London, has welcomed Cathy McPherson as director. With over 28 years’ experience in the media world, McPherson founded All Response Media in 1995.

Formerly working as an independent consultant, McPherson has recently been instrumental in refreshing the adconnection brand. She’s helped to evolve its positioning to centre on ‘connected thinking and results’, uniquely combining intelligent and creative planning skills and techniques with data analytical, response and insight skills to deliver stronger brand engagement and sales.

McPherson’s appointment comes at a time when adconnection is growing and evolving around the huge changes in the media landscape. Developments include strengthening the online and data teams, following the recent appointment of Simon White from Rapp, and addressing the increasing need for device planning across different screens and the more sophisticated engagement planning across social and mobile growth.

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Adconnection – £1million multimedia campaign for Lucky Pants Bingo

by Will Corry on January 26, 2013

Adconnection is launching its first multi-media campaign for Lucky Pants Bingo.

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Movers & Groovers : Simon White joins AdConnection

by Will Corry on January 4, 2013

AdConnection, the leading independent media planning and buying agency, has made a senior level appointment, hiring Simon White to the role of Account Director following a number of new client wins.

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