Adconnection is launching its first multi-media campaign for Lucky Pants Bingo.
The £1million campaign is targeting women aged 25 to 44, and is running across TV, PPC, radio and online, while utilising social media. The campaign breaks away from the gambling industry’s standard practice of focusing on TV advertising.
Stephanie May, Group Account Director and Head of TV at adconnection, added: “This campaign is all about differentiating Lucky Pants Bingo in a saturated marketplace. In an industry that is closely affiliated with TV, by diversifying into other channels such as radio, Lucky Pants Bingo will be at the forefront of consumer consciousness.”
The campaign is running throughout February, with a second phase being planned towards the end of March.